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Book Marketing Tips and Author Success Podcast

Author Marketing Experts

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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and ta ...
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This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services they provide for authors. We'll also discuss the darker side of the industry, inclu…
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Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice. Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but what does it mean for the future of storytelling and the traditional audiobook indus…
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In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them. While we love authors who dream big, keeping expectations in check is essential. Don’t be fooled, this isn’t a …
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In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche…
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Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book. Too often, authors find…
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Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we …
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In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive. Join us as we explore why understanding the ins and outs of the industry c…
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Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and …
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We're delving into the recent changes that Amazon has implemented for international book buyers. The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in! Buy Penny's new book, The Amazon Aut…
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We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode…
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Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all! Buy Penny's new book, The Amazon Author Formula now! FREE BON…
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Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add d…
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Your book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys. Discover why books aren't just commodities but investments …
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Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and grea…
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This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and…
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This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work. But does display advertising stack up in terms o…
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Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane? How do you know if you've hit the pricing bullseye for your market? Learn from the missteps of others…
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Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move. Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attentio…
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Calling all aspiring and seasoned authors! It's a great time of year to reassess what's working and what isn't! In this episode, we share insights on how to distinguish game-changing strategies from outdated ones. Learn how to amplify your author brand, captivate your audience, and find more readers, and what that sometimes means doing less of some…
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Join us as we unravel the secrets of the author success mindset. This isn't your typical "stay positive" pep talk; we're dissecting the distinct mental strategies that set go-getter authors apart from the rest. Learn how to navigate challenges with resilience, and witness firsthand the extraordinary impact a refined mindset can have on your writing…
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In this episode we're talking about another hidden gem in book marketing - trade magazines! What exactly are trade magazines? They're not just ordinary periodicals that you're almost guaranteed to see at the grocery store check out. They're your gateway to dedicated topic, hobby, lifestyle, and industry fans. Discover how to research and find these…
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Hear about Penny's trials and tribulations through the process of book cover design while we unveil the secrets, struggles, and triumphs of book design done right. We'll equip you with invaluable tips and tricks to streamline your own book cover creation, saving you time, energy, countless headaches and even more critically - giving up and settling…
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This is a holiday edition of our podcast, where we unveil some helpful tips to ramp up your book sales during the festive season! Picture this: twinkling lights, cozy evenings, and a festive bump in revenue! In this episode, we're pulling back the curtain on our most coveted strategies and easy-to-follow action items to make your holiday season tru…
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Ah, Bestseller lists - they are shrouded in mystery but are often at the top of every author's team board! Our goal for this episode is to cover what it really takes to hit a bestseller list (and what doesn't work), and tips for all the things you need to make sure you're doing right to earn one of those coveted slots. Buy Penny's new book, The Ama…
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We're back for another Amazon update! Recently it's been discovered that if you're only choosing categories from the KDP dashboard you might end up with a category that doesn't even exist. What?! Our goal for this episode is to educate ya'll on how this potentially affects your shot at a bestseller, and how to double-check your work and avoid this …
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Our goal for this episode is to break down when you should start working on key elements of your platform, including everything from your website, to social, to Amazon, to Goodreads and BookBub. Plus we've included tips for saving time and ensuring you've got all the details covered. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS I…
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Our goal for this episode is to break down the elements of a really great book pitch: one that generates responses and opens doors. So whether you've pitched your book in the past and were underwhelmed, or you have a release coming up that you want to be really prepared for, this episode is a must-listen. Buy Penny's new book, The Amazon Author For…
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Our goal for this episode is to break down what your Amazon sales rank really means - and spoiler alert - it's more than just book sales. We're firm believers that the more the author community understands about the Amazon machine, the more successful we'll all be, so get busy educating yourself! Buy Penny's new book, The Amazon Author Formula now!…
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Our goal for this episode is to help you think inside the box, see what we did there? But in all seriousness, catalogs and subscription boxes are underutilized opportunities to reach a wider audience, and a lot of potential buyers you couldn't reach through other marketing efforts. We'll chat about options, tips, and making the most of pitching the…
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We're seeing this a lot more - books being populated on Amazon (often written by AI) and published under well-known author names. Our goal for this episode is to uncover why it's happening, and what you can potentially do to protect yourself or deal with it if it happens to you! Penny shares her unfortunate (yet hilarious) experience with this as w…
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Amazon is making a lot of changes lately, but this one could really level the playing field for indie authors! Our goal for this episode is to ensure ya'll are staying up to date on how Amazon is presenting books to shoppers, and how keeping on top of these changes can potentially improve your sales conversions! Buy Penny's new book, The Amazon Aut…
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We get it, writing is the fun part. And we generally don't write books because we can't wait to market them, right? But we also can't keep writing books without putting in the effort to get them in front of readers. Our goal for this episode is to share some tips and recommendations that stem from the experiences of authors who love to write but do…
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The Amazon book search algorithm is changing again! In this week's episode, the dynamic book duo takes another peek under the Amazon hood to help you better understand what's happening, why it matters for your book, and what you can do now, or at least for your next release, to stay competitive and land on more search results. Our goal for this epi…
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Nothing makes us madder than an author who has been scammed, so this week we're unpacking all the ways authors could get scammed. Our goal for this episode is to highlight some of the most common (and expensive) scams in publishing, along with some of the most overhyped marketing services, what to look out for, what to avoid, and when it's a good i…
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So what's going on with Amazon categories? Have the changes really impacted us a lot? Our goal for this episode is to break down all the things *and* we're also dishing on something new we spotted at Amazon that could impact your book's visibility. And in other news... is Threads worth your time? Probably not, yet, but that doesn't mean there's not…
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You've seen the special tables in bookstores that draw your immediate attention, right? They're either for local authors, special promotions, holidays, observances, the list goes on but there's no denying they do the job well. Our goal for this episode is to walk you through best practices for getting your book prominent placement in bookstores thr…
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There's so much more marketing to be done offline than many authors realize. Our goal for this episode is to explore some potential sales opportunities you may not have considered for your book. We'll discuss specialty shops, special placement, and unique stores that could be a perfect match for your genre or topic. Get ready to take notes! Buy Pen…
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If you've been hearing a lot about AI and sites like ChatGPT you're going to want to dig into this episode right away! Our goal for this episode is to discuss creative ways to use ChatGPT to improve your book description, elevator pitch, blog content, and marketing materials. We'll also discuss how to use AI to boost your marketing and give you a l…
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There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't. How can you tell the difference? What's a reasonable fee to ask for? What should your budget be? If you've been influencer-curious or tempted to shell out cash to a big TikToker, we're pretty sure this episode will save some of you thousands o…
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Have you ever wondered why your social media is falling flat? It could be because of the shelf life of your posts - how long do users actually see your content? Our goal for this episode is to talk about the shelf life of content on different platforms, and strategies to get more exposure on social media. We also discuss why being on one site (and …
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Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about how to pitch yourself to podcasts, how to find podcasts to pitch to , and the surprising benefits of getting on shows. We'll also cover everything you need to consider if you're looking to start your ow…
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Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time to ensure you don't get left behind! Our goal for this episode is to cover the latest changes to Amazon's book review policy, and everything you can do to keep your books moving on an upward trajectory…
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Amazon has done it again! They dropped category changes that have sent the industry into a tailspin! Penny and Amy unpack all the things related to the changes, why they think they happened, and how they will impact your books going forward. And of course, Penny will also share why she hates this because, in true fashion, we have strong opinions! O…
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It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time? Focused and strategic marketing isn't actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front loaded. You set yourself up correctly, and every marketing e…
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Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really know if it's paying off? Our goal for this episode is to have an unfiltered and honest conversation about social media advertising, the challenges and the requirements for ensuring they're working for…
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Bonus hashtags below! Despite what the "vibe" might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you've written a book for independent readers, tweens, and even teens, this is your time to shine. But don't forget, you're marketing to the parents of these kids, s…
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We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you'd want to enter your book, and how to find the right ones. Plus, we'll talk about what to avoid, like scammy contests that just wa…
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Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing…
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There's a lot of confusion around book distribution, and the terminology can be really confusing. For example, what is distribution exactly, and how does it differ from digital distribution? Our goal for this episode is to go over the origin of distribution, what it used to mean, what it means today, and what your role is in making sure you get the…
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Drum roll please! Penny has just finished updating How to Sell Books by the Truckload and it's the 10th edition! We're so excited (especially Penny, who was getting Amazon algorithm-fatigue)! Our goal for this episode is to celebrate the upcoming release by sharing some insider info on what Penny discovered revising this book and, more specifically…
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