Hosted by award-winning story coach K.M. Weiland, the Helping Writers Become Authors podcast will take you deep into story theory, writing techniques, and all the incredible wisdom of story. There is no such thing as "just a story." Come along to find out how to write YOUR best story, astound the world, and (just maybe) change your life!
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The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business. Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position your ...
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Creating Irresistible Lead Magnets: What Brad Did Wrong!
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19:53
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19:53Talk To Us Directly In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers. Brad shares his own lead magnet, '10 Extremely Profitable Cou…
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S17:S24: Big vs. Small Character Arcs: Understanding the Degrees of Change in Storytelling
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26:22Not every story needs a protagonist who undergoes a massive, life-altering transformation. Some of the most memorable tales hinge on smaller, quieter shifts, or even on characters who remain steadfast throughout. In this episode, we’ll explore the full spectrum of character arcs: Big arcs that redefine a protagonist’s worldview Small arcs that mirr…
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Which Website Platform is the Best?
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33:35Talk To Us Directly In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress, Wix, Squarespace, Kajabi, and Shopify. Dixie and Brad discuss what really matters when choosing a platform and how to align your choice with your business goals. We also tackle the importanc…
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Maximize Your Content: Turn One Talk into Endless Opportunities
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20:24Talk To Us Directly In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad and Dixie discuss how to repurpose your best talks into blogs, social media posts, lead magnets, workshops, and even courses. Learn practical tips on recording your speeches, using AI to cre…
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S17:E23: How a Character’s Personality Shapes Arc, Voice, and Goals
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22:06What makes a character unforgettable? It’s not just quirks or dialogue. It’s personality. Your characters' personalities shape their arcs, influence their voices, drive their goals, and and connect plot and theme into a cohesive whole. In this episode, we’ll explore why personality is the secret ingredient to compelling storytelling and how you can…
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Audience Growth Mistakes and How to Overcome Them
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24:14Talk To Us Directly In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience. They discuss the importance of sticking to a clear, narrow focus, the necessity of consistency and maintaining a strong email list, and the value of social pr…
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Inside the Mind of a Publishing Powerhouse: Insights from Dixie
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18:13Talk To Us Directly In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from running a promotional products company to becoming an expert in the publishing world. She delves into her experiences of coaching authors, the evolution …
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S17:E22: Why All Stories Are Myth—and How They Transform Us
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21:17Why All Stories Are Myth (and How They Transform the Psyche) What if every story you’ve ever loved—whether it’s Spirited Away, The Lord of the Rings, or Pride & Prejudice—wasn’t just entertainment or even “realistic” fiction, but myth in disguise? In this week’s episode of the Helping Writers Become Authors podcast, we explore the mythic foundation…
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Common Questions People Ask Google About Public Speaking
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23:05Talk To Us Directly In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence. The discussion covers the importance of practice, the role of organisations like Toastmasters, cha…
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S17:E21: What's Happened to Modern Storytelling? (+ 6 Ways Storytelling Can Find Its Soul Again)
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24:34Feeling bored at the movies? Learn what's happened to modern storytelling and what it will take to restore the magic and emotional impact.โดย K.M. Weiland
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A Conversation with Brad Hauck, Mr. Web Marketing
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15:33Talk To Us Directly In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and SEO specialist. He discusses the transition and challenges of moving into e…
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S17:E20: Writing Better Character Conflicts With the 5 Conflict Management Styles
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21:59Here's how writers can apply the five conflict management styles to create richer, more realistic character conflicts in your fiction.โดย K.M. Weiland
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How Do I Make My Speeches Memorable?
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17:42Talk To Us Directly In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling. Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling. Discover how to gau…
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S17:E19: The 5 Types of Scene Endings Every Writer Must Master
21:44
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21:44Discover the 5 types of scene endings—Yes, No, No But, and No And—and why one of them might be weakening your story’s momentum.โดย K.M. Weiland
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Building A speaker Brand That Stands Out Without Burning Out
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22:55
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22:55Talk To Us Directly In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand. They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms…
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S17:E18: 7 Ways to Watch and Read More Intentionally
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19:44If writers don't consume stories with intention, who will? Here are 7 mindful habits to read more intentionally and get more from stories.โดย K.M. Weiland
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Which Self-Publishing Platform Should You Use?
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22:30Talk To Us Directly In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords. They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updat…
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S17:E17: What Makes a Story "Bad"? A Guide to Why Your Narrative Isn't Working
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20:32What makes a bad story? The answer may surprise you. Here's what really makes a story fail—and how to fix it.โดย K.M. Weiland
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What Makes A Book Cover That Gets Attention
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20:36
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20:36Talk To Us Directly In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent …
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Handling Difficult Audience Questions From Stage
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23:59
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23:59Talk To Us Directly In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking c…
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S17:E16: Why Intentional Storytelling Matters in an Era of AI and Algorithm-Driven Content
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19:48Intentional storytelling means making creative choices with purpose. Here’s why that matters more than ever in an AI-driven content world.โดย K.M. Weiland
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Profitable Pathways: How to Focus your Business into a Smart Funnel
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18:45
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18:45Talk To Us Directly In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms towards purchasing your products or services. Hosts Dixie and Brad discuss strategies for unifying content across various platforms, identifying the righ…
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How NOT To Run A Workshop or Event!
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31:44Talk To Us Directly In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters. They share insights on the importance of professionalism, cohesion, and audience engagement, using a recent experience at a poorly managed event as …
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S17:E15: How to Write Different Character Arcs for the Same Character (Part 2 of 2)
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16:27Discover how to honor your character's history while crafting different character arcs for the same character in new stories.โดย K.M. Weiland
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Connection is Key: Unlocking Opportunities Through Networking
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25:01Talk To Us Directly In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers. Join us as we share strategies for strengthening your network to open more doors, gain insights, and accelerate your business success. Whether you're an i…
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S17:E14: How to Write Different Character Arcs for the Same Character (Part 1 of 2)
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17:11Discover systems that can help you write different character arcs for the same character in your series. Keep stories interesting and unique!โดย K.M. Weiland
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Harness Your Success: Strategies to Scale Your Wins
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22:53
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22:53Talk To Us Directly In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business owners can often overlook their achievements while chasing new goals. The discussion highlights the psychological benefits of celebrating accomplishment…
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S17:E13: Crafting Archetypal Arcs With Enneagram Insights
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34:09Discover the connection between archetypal arcs and Enneagram insights for transformative storytelling and character growth.โดย K.M. Weiland
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Conquer Your Nerves & Unleashing Your Stage Presence
24:08
24:08
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24:08Talk To Us Directly n this episode, we chat about a common challenge faced by speakers at all levels: nerves. Join hosts Dixie and Brad as they share personal experiences and effective strategies to stay calm, grounded, and confident on stage. From pre-stage rituals and handling interruptions to priming your audience and leveraging PowerPoint, lear…
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S17:E12: Using the Enneagram for Character Development: Avoiding Repetition for Lies Each Type Might Believe
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23:59Discover the unique lies each Enneagram subtype believes and how these shape their fears, desires, and character development in storytelling.โดย K.M. Weiland
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Define Your Unique Voice: Authenticity in Writing and Speaking
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20:55Talk To Us Directly In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and credibility with your audience, whether you're on stage, creating content, or posting online. Hosts Dixie and Brad offer practical tips on defining and…
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Using Consistent Branding To Propel Your Authority and Influence
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25:37
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25:37Talk To Us Directly Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints. From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and…
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How Lead Magnets and eBooks Can Skyrocket Your Success!
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23:37Talk To Us Directly In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts. Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of…
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S17:E11: The Most Dangerous Arc: Breaking Down the Corruption Character Arc
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21:42Unlock the intricacies of the Corruption Character Arc. Discover how fear, pride, and desire lead to a character's downfall.โดย K.M. Weiland
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S17:E10: Writing a Fall Arc: How to Show a Character's Moral Decline
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18:36Writing a fall arc involves capturing characters' heartbreaking journeys. Discover techniques for depicting their moral decline.โดย K.M. Weiland
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