พอดคาสท์ Arizona Public Media ชั้นนำ (2025)

1
From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi 18:32

11d ago18:32

18:32

Abbie Fink and Adrian McIntyre reflect on their recent visit to Nairobi, Kenya, for the Public Relations Global Network (PRGN) conference, a gathering that brought together PR and communications professionals from across the globe. They share stories of connection and discovery, from the warmth and hospitality of the Kenyan people to the vibrant cu…

1
Honesty and Integrity for PR Pros in the Post-Truth Era with Samantha Villegas 33:31

25d ago33:31

33:31

Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do? Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and…

1
Journalists, Comedians, and Other Casualties in the War on Truth 21:55

1M ago21:55

21:55

1
You Need to Write a Better RFP for PR & Communications Work 37:11

2M ago37:11

37:11

The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.) We believe it can be done better, but it will take increased transparency and trust between organizations and agencies. In this episode, Abbie and Adrian discuss how the traditional RFP has…

1
A Pop Star and a Football Player Walk Into a Cracker Barrel 26:54

2M ago26:54

26:54

Abbie and Adrian take a break from the very serious topics we've discussed on recent episodes to share our hot and Coldplay takes on a few of the stories that have been dominating the news lately. From the kiss cam to Cracker Barrel—with rambling detours and digressions on Marilyn Monroe and Taylor Swift—there's something in this episode to interes…

1
Where Everyone Belongs: Developing Leadership in Middle School with Sandra Fink 19:29

3M ago19:29

19:29

Sandra Fink is a physical education teacher in Glendale, California, where she has taught for 36 years. For the past 10 years she has been the coordinator of a leadership program called WEB (Where Everyone Belongs) at Wilson Middle School. The WEB leadership program is designed to help sixth graders transition to middle school with support from eig…

1
Launching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication 29:46

3M ago29:46

29:46

Dean Battinto Batts and Professor Julia Wallace from Arizona State University join us to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Knight Center for the Future of News focuses on creating sustainable models and innovative practices for the journ…

1
Public Relations Is Alive and Kicking 23:08

4M ago23:08

23:08

Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journal…

1
Internal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki Little 25:38

5M ago25:38

25:38

Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these. Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience. Nikki shares tacti…

1
Why You Should Act Now to Help Save Public Media with Alice Ferris 24:51

5M ago24:51

24:51

There is an urgent threat facing public media in the United States: a proposed federal budget cut that would not only threaten its future, but also "claw back" funding that's already been awarded to public television and radio stations across the country. Read the transcript and notes for this episode on our website. Adrian McIntyre opens with a pe…

1
Reimagining the Future of Local Journalism in Arizona with Chris Kline 22:38

5M ago22:38

22:38

Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling ini…

1
Master’s Degree or Nah? The Value of Lifelong Learning In and Out of the Classroom 26:13

6M ago26:13

26:13

Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trad…

1
Would You Rather Hire a Robot or a Recent Grad? 15:34

6M ago15:34

15:34

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of w…

1
Little Things Can Make a Big Difference 23:20

7M ago23:20

23:20

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life. Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, …

1
Metrics vs Meaning: Measuring the True Impact of PR & Communications Campaigns 26:29

7M ago26:29

26:29

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her exp…

1
The End of Celebrity Endorsements? Meet the New Brand Champions 22:06

8M ago22:06

22:06

This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer …

1
AI in PR: Embracing Opportunities and Addressing Concerns 22:55

8M ago22:55

22:55

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents. Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapt…

1
Diversity, Equity, and Inclusion Are Not Dirty Words 25:38

9M ago25:38

25:38

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and con…

1
Rebuilding Trust in Government, NGOs, and the Media: Is It Even Possible? 24:01

9M ago24:01

24:01

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how gene…

1
The Importance of Mentoring in Our Lives and Careers 18:38

10M ago18:38

18:38

It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting…

1
Celebrity Reputation Management and the "Dark Side" of Public Relations 24:45

10M ago24:45

24:45

A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics u…

1
What Does the $15m ABC News Settlement Mean for the Future of Journalism? 22:17

11M ago22:17

22:17

The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and …

1
Holiday Marketing Madness: Can We Cut Through the Noise? 21:32

11M ago21:32

21:32

The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie emphasize…

1
The Decline of Local News and Its Impact on Democracy 22:27

12M ago22:27

22:27

The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated…

1
Public Relations in a Polarized Post-Election Environment 24:51

12M ago24:51

24:51

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk…

1
Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout 29:19

1y ago29:19

29:19

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson…

1
Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast 27:20

3y ago27:20

27:20

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded tog…

1
In The House With ... Jackie Yoder of Wilde Wealth Management 25:03

3y ago25:03

25:03

In this episode, Abbie Fink and Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her …

1
In The House With ... Melanie Green of Fish & Richardson 29:44

3+ y ago29:44

29:44

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law fi…

1
In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino 25:28

3+ y ago25:28

25:28

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She …

1
How to React to Controversial Topics 34:08

3+ y ago34:08

34:08

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when …

1
Accountability Earns Trust and Influence 25:46

3+ y ago25:46

25:46

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. Additional Res…

1
Is It Worth It To Ask for Online Reviews? 26:45

3+ y ago26:45

26:45

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…

1
In The House With ... Laurie Munn of Mercy Care 36:40

3+ y ago36:40

36:40

Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…

1
Collaboration, Best Practices are Benefits of the PRGN Network 29:27

3+ y ago29:27

29:27

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" Additional Resources "What is the Difference Between Local and National Publi…

1
Communications Remains Front and Center in the Workplace 33:44

3+ y ago33:44

33:44

The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." Additional Resources "Creating …

1
Have We Ever Compromised Our Integrity? 32:32

3+ y ago32:32

32:32

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our…

1
Architects Aren’t Just for Buildings: Reputation Management in a Digital World 39:48

3+ y ago39:48

39:48

In this episode, Abbie and Adrian talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and r…

1
Can You Be Trusted? 30:22

3+ y ago30:22

30:22

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. Abbie and Adrian discuss the latest research on trust and what the public wants from executives and other business leaders. Additional Resources The 2022 Edelman Trust Barometer "How Can B…

1
Growing Your Brand on Instagram in 2022 23:34

3+ y ago23:34

23:34

When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in…

1
Growing Your Brand on Twitter in 2022 29:36

3+ y ago29:36

29:36

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" Additional Resources "How to Use Twitter’s Trending Topics for Your Twitter Strategy" by Autumn Jarrett "Twitte…

1
Growing Your Brand on Facebook in 2022 30:14

4y ago30:14

30:14

In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" Additional Resources "Three Tips for Generating Leads on Facebook" by Justin Liggin "What is …

1
Growing Your Brand on LinkedIn in 2022 29:28

4y ago29:28

29:28

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Linke…

1
Digital Trends for the New Year 32:27

4y ago32:27

32:27

As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Tren…

1
PR Predictions for 2022 34:07

4y ago34:07

34:07

One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: "PR Pr…

1
How You Communicate with Employees Is a Key Factor In Your Success 26:29

4y ago26:29

26:29

How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand ad…

1
How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors 34:23

4y ago34:23

34:23

For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asse…

1
The Value of Visual Storytelling with Paul M Bowers 41:54

4y ago41:54

41:54

In this episode, Abbie and Adrian talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauc…

1
Should Your Organization Invest in Starting a Podcast? 31:22

4y ago31:22

31:22

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie c…

1
How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility 46:26

4y ago46:26

46:26

In this episode, Abbie and Adrian talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportun…

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