พอดคาสท์ Apparel Entrepreneurship ชั้นนำ (2024)

1
Figure Out What Your Clothing Brand Is About | AEP078 13:46

1M ago13:46

13:46

We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time:They are unable to communicate clearly and concisely on who they are and what they are about.In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepr…

1
How To Grow Your Clothing Brand - Part 2 - Collection & Product | AEP077 29:15

1M ago29:15

29:15

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental c…

1
Why You Should Build A Collection With An Outfit Perspective | AEP076 10:02

1M ago10:02

10:02

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your coll…

1
How To Grow Your Clothing Brand - Part 1 - Business & Operations | AEP075 29:45

2M ago29:45

29:45

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices…

1
How To Start & Run A Sustainable Clothing Brand | Masterclass 2023 | AEP074 1:32:42

6M ago1:32:42

1:32:42

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business. We cover what it means and how to implement sustainability in: ✅ Brand values & mission ✅ Marketing ✅ Collection & design ✅ So…

1
How To Design A Clothing Line | Masterclass 2023 | AEP073 59:36

1y ago59:36

59:36

In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens you…

1
Essential Clothing Brand Team Members | AEP072 18:04

1y ago18:04

18:04

There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entreprene…

1
How To Find & Work With Clothing Manufacturers | AEP071 40:58

1y ago40:58

40:58

In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty…

1
5 Design & Product Development Mistakes Clothing Brands Make | AEP070 10:37

1y ago10:37

10:37

In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase. Apparel Entrepreneurship

1
Behind The Scenes Of Luxury Garment Manufacturing (with Diana Kakkar) | AEP069 1:03:15

1+ y ago1:03:15

1:03:15

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, an…

1
How To Come Up With A Name For Your Clothing Brand | AEP068 14:57

1+ y ago14:57

14:57

Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great bra…

1
How To Build A $45 Million Brand (with Tony McWilliam) | AEP067 1:36:55

1+ y ago1:36:55

1:36:55

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more. We are talking about building a successful clothing business, and discussing how to grow a clothing brand from…

1
AEP066 - 14 Mistakes To Avoid When RUNNING A Clothing Brand 17:29

1+ y ago17:29

17:29

In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your b…

1
AEP065 - 13 HUGE Mistakes To Avoid When Starting A Clothing Brand 16:47

1+ y ago16:47

16:47

In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bi…

1
AEP064 - How To Start A Clothing Brand With Little Money 12:39

1+ y ago12:39

12:39

Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through…

1
AEP063 - Fashion Business Expectations 13:55

1+ y ago13:55

13:55

If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.

1
AEP062 - Your Brand Aesthetic, Brand Messaging & Handling Complaints 23:24

1+ y ago23:24

23:24

In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today. The four topics we talk about in this episode are: How to find your brand aesthetic. How to be authentic with your message. The difference betw…

1
AEP061 – Prepare Yourself To Start A Fashion Business With These Questions 43:22

3+ y ago43:22

43:22

In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way. Enjoy episode 61! Show n…

1
AEP060 - Avoiding Common Mistakes & Facing The Reality 16:44

3+ y ago16:44

16:44

In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your headset and enjoy episode 60. Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator…

1
AEP059 - Things You Need To Know Before Launching Your Fashion Brand 24:26

3+ y ago24:26

24:26

The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We g…

1
AEP058 - 5 Tips For Selling More During The Holiday Season 19:40

3+ y ago19:40

19:40

The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain…

1
AEP057 - Success Tips For Emerging Designers With Brian Hill 50:31

4y ago50:31

50:31

Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian laun…

1
AEP056 - How To Build A Brand That Is More Than A Brand 34:25

4y ago34:25

34:25

In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color c…

1
AEP055 - Design Innovation, Brand Building & Awards 56:03

4y ago56:03

56:03

Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and stra…

1
AEP054 - Apparel Industry Insights & The Future Of Sustainability 1:29:06

4y ago1:29:06

1:29:06

In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is…

1
AEP053 - Sell More Products By Nailing Your Unique Value Proposition 26:07

4y ago26:07

26:07

In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about…

1
AEP052 - Dealing With Uncertain Times - Your Questions Answered 32:32

4y ago32:32

32:32

In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we …

1
AEP051 - Digital Material Sourcing, Innovative Materials & Sustainability 44:34

4y ago44:34

44:34

In today’s podcast episode, we have the honor of interviewing Stefanie Sacherow. She is the Senior Project Manager at the greatest performance fabrics fair there is - Performance Days in Munich, Germany. We had the pleasure of chatting with Stefanie about the fair, their quick adjustment on moving online during these challenging times when people c…

1
AEP050 - Sell Your Products 10:30

4y ago10:30

10:30

This is the sixth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this sixth part …

1
AEP049 - Make Your Garments 9:53

4y ago9:53

9:53

This is the fifth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fifth part …

1
AEP048 - Design Your Collection 9:54

4y ago9:54

9:54

This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fourth par…

1
AEP047 - Build Your Brand 8:47

4y ago8:47

8:47

This is the third part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this third part …

1
AEP046 - Manage Your Business 9:08

4y ago9:08

9:08

This is the second part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this second par…

1
AEP045 - Build Your Foundation 13:40

4y ago13:40

13:40

This is the first part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this first part …

1
AEP044 - How To Deal With The Corona Situation & Still Run Your Business 22:42

4y ago22:42

22:42

In this special episode of the Apparel Entrepreneurship Podcast, we talk about how to deal with the current coronavirus situation and still run your business. The coronavirus or covid-19 has changed the business landscape dramatically. The pandemic is out of our control, and we don’t know what the near future looks like. This topic has been brought…

1
AEP043 - Get Started With SEO To Boost Your Online Sales 19:54

4y ago19:54

19:54

4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel Entrepreneurship as well. Actually we created our website with SEO in mind day one. Yes, SEO is …

1
AEP042 - Protecting Your Fashion Designs From Plagiarism 25:33

4y ago25:33

25:33

Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other designers' work is not a secret. In recent years it has been easier to out copying brands with al…

1
AEP041 - 5 Steps To Develop A Growth Mindset 19:56

4y ago19:56

19:56

In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and your parents and the culture you were brought up in have shaped who you are and what you belie…

1
AEP040 - Do This & The Sales Will Follow 9:17

4y ago9:17

9:17

In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that you should do what you love. Put on your headphones and listen to this easy shift that many brands overlook. Show notes at apparelentrepreneurship.com/podcast…

1
AEP039 - Apparel Entrepreneurship - What’s In It For You? 21:47

4y ago21:47

21:47

In this episode, we are talking about the solution to the struggles of frustrated and overwhelmed emerging entrepreneurs. The struggle is real you guys! So many spend tons of money and time, getting nowhere or making very little progress, pumping in money in a business without a real plan for return on investment, meaning profit. We know these stru…

1
AEP038 - Grow Your Brand With Fashion Trade Shows 21:19

4y ago21:19

21:19

In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically how to grow your brand by exhibiting at a trade show. So in this episode, we are dissecting the whole thing. What exactly are trade shows in case you haven’t been to one? Why you should or shouldn’t be at one and how it can be beneficial…

1
AEP037 - How To Maximize Your Sourcing Fair Visit 29:03

4y ago29:03

29:03

In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to maximize your sourcing fair visit. We explain what they are, what you can expect from the sourcing fairs, and some dos and don'ts. We further discuss why it is a good idea to visit a sourcing fair, what you can get out of them, and how to get…

1
AEP036 - How To Know When You Are Ready To Launch 11:45

4+ y ago11:45

11:45

In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch? Grab that cup of coffee, walk the dog, and listen to our take on when you are ready to launch. Show notes at apparelentrepreneurship.com…

1
AEP035 - How To Best Work With A Manufacturer 48:55

4+ y ago48:55

48:55

This is the episode many of you have been waiting for. It’s the first interview ever here on the Apparel Entrepreneurship Podcast, and it’s about how to best work with a manufacturer. We are talking to Kevin Van Lancker, founder and CEO of Sportwear of Tomorrow, a manufacturer of sublimated sportswear. They are the first and largest Print on Demand…

1
AEP034 - Planning A Productive 2020 25:38

4+ y ago25:38

25:38

In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You'll get tangible advice and tips on how to plan your work and manage your time. First, we talk about how to plan your year on a high level. We will continue to discuss how you can plan your week and give you two different ways of doing this in a st…

1
AEP033 - 7 Apparel Business Trends For 2020 25:09

4+ y ago25:09

25:09

In this episode of the Apparel Entrepreneurship podcast, we talk about 7 predictions and apparel business trends for 2020. We have worked with hundreds of brands through the Apparel Entrepreneurship Membership Program, one-on-one coaching, the Ana Kristiansson Design Agency, helping entrepreneurs start, run, and scale successful, meaningful, and pr…

1
AEP032 - Design Inspiration 101 30:36

4+ y ago30:36

30:36

In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection. How do you turn design inspiration into fashion collections? Why is it a good idea to have an inspiration for your designs and collection? So how and where does it all start? How do designers know what to create?…

1
AEP031 - 5 Reasons Why Your Customers Don't Buy Your Products 27:38

4+ y ago27:38

27:38

Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you have been running your brand for years and you now see a decline in sales. And many of you haven't launched your brands yet, and want to be better prepared for…

1
AEP030 - 9 Marketing Ideas For Black Friday 21:47

4+ y ago21:47

21:47

This is a special episode about Black Friday and Cyber Monday. These are the two most significant online selling days of the year. 2018 the sales grew around 20% from the previous year in the US, taking the revenue to record levels. We had actually planned to do another episode today on design inspiration. We had planned to NOT do an episode about …

1
AEP029 - Blog Tips For Fashion Brands 30:19

4+ y ago30:19

30:19

In today's episode, we are talking about why you should have a blog, why it's useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand. When should you start? How often should you post? What should you talk about? There are so many things you…

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