พอดคาสท์ Agency Leadership ชั้นนำ (2025)

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Do agency mission and values statements matter? And is yours even accurate? 21:03

2d ago21:03

21:03

In this episode, inspired by a newsletter from David C. Baker, Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values. They emphasize that many agencies publish values that are either not reflective of their true operations or are overly broad and similar to others. The hosts stress the importance …

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Are you ghosting your own agency? 21:37

9d ago21:37

21:37

In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team. They elaborate on the importance of communication, perception, and flexibility for agency owners. The conversation includes personal anecdotes from both hosts, highlighting the need for frequent touchpoints, setting clear expect…

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Outbound sales & your agency 19:50

23d ago19:50

19:50

In this episode, Chip and Gini address a listener’s question about the opportunities for growing an agency through outbound sales. They discuss the challenges of outbound sales, particularly in a small agency environment, and highlight the importance of building relationships and a strong brand. Both suggest that agency owners focus on networking a…

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Avoiding your agency’s own AI bubble 18:47

1M ago18:47

18:47

In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. They reference a recent article from The Atlantic, which highlights a study showing that AI can sometimes decrease efficiency. They caution against overhauling business models based solely on AI’s curre…

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What to do when your client contact isn’t the problem 22:40

1M ago22:40

22:40

In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discuss…

1
Stop providing solutions before understanding your client’s challenges 20:54

1M ago20:54

20:54

In this episode, Chip and Gini discuss the common practice of providing free proposals and baseline ideas to clients. They argue that professional service providers should charge for these services as doing so adds value and ensures a thorough diagnosis before providing solutions. They share personal experiences and compare the situation to doctors…

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Supporting team members with mental and physical health challenges 23:02

2M ago23:02

23:02

In this episode, Chip and Gini discuss how agency owners should handle employees with physical and mental health concerns. They cover the increased openness around mental health and self-care, sharing personal experiences and business challenges. They highlight the importance of individualized management approaches, legal considerations, and quick …

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Handling early client contract terminations with finesse 18:40

2M ago18:40

18:40

In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early. Gini emphasizes the importance of having a strong contract with clear termination clauses, which can serve as leverage in negotiations. They share experiences and strategies for recovering outstanding invoices, including offering concess…

1
Setting client expectations in the AI era 19:30

3M ago19:30

19:30

In this episode, Chip and Gini explore the impact of AI on client expectations. They discuss how AI is perceived to speed up work, leading clients to have unrealistic expectations regarding turnaround times and pricing. The duo emphasizes the need for agencies to set realistic boundaries and manage expectations from the outset. They share stories a…

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What to do when agency employees continue to over-service clients 18:23

3M ago18:23

18:23

In this episode, Chip and Gini focus on the issue of employees over-servicing clients. They discuss the reasons behind over-servicing, including fear of client dissatisfaction and insufficient initial project scopes. The hosts emphasize the importance of educating employees on the long-term negative impacts, both on agency profitability and client …

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Scaling Human-Powered Chat for Agencies With Ted DeBettencourt 26:36

3M ago26:36

26:36

Ted DeBettencourt is Co-founder of Juvo Leads, a human-powered chat service company that helps law firms, home services, digital agencies, and local businesses convert leads through meaningful interactions. Under Ted's leadership, the company evolved from a chat service into a comprehensive platform that integrates chat, call tracking, form trackin…

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You don’t need to be a visionary, but it helps to have a vision for your agency 18:39

4M ago18:39

18:39

In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills. They explore different types of agency owners, from visionaries to those who excel in operational management, and emphasize the necessity of balancing these roles within a team…

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How to handle unsolicited agency acquisition emails 22:14

4M ago22:14

22:14

In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications. They share their own experiences of receiving such emails, including the prevalence of fraudulent or unserious offers. Gini describes her method of vetting these emails, such as examining URLs and LinkedIn profi…

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How to handle your team when they don’t love your clients 17:54

4M ago17:54

17:54

In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing. They cover whether agency owners should be concerned if their employees dislike the job, the consequences of ignoring such issues, and the importance of alignment between client work and …

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Bootstrapping With AI: The Startup Story Behind Omneky's AdTech Success With Hikari Senju 33:05

4M ago33:05

33:05

Hikari Senju is the Founder and CEO of Omneky, a San Francisco-based company leveraging AI to generate, analyze, and optimize personalized advertising creatives at scale. Under his leadership, Omneky has pioneered advancements in AI-driven advertising, building on Hikari's expertise in computer science and AI technologies gained from Harvard Univer…

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Turning employee departures into opportunities 19:29

5M ago19:29

19:29

In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns. They explore the emotional reactions owners might have, the importance of maintaining professionalism, and the need to gather more information from the departing employee. They emphasize the value of a cooling-off period to devise a rational …

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Ensuring AI is an asset — not a liability — for your agency 19:08

5M ago19:08

19:08

In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing. They discuss instances of AI-generated content gone wrong, such as the fake book list published by the Chicago Sun-Times and poorly crafted AI-generated pitches. The hosts emphasize the importance of human o…

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Why agencies get brought in too late by clients — and what to do about it 18:33

5M ago18:33

18:33

In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects. They discuss the common scenario where clients give last-minute requests and share strategies for becoming part of the planning process earlier. Key recommendations include integrating into internal communications, attending more meetings, …

1
Building an Eight-Figure Agency From Scratch With Jacqueline Basulto 19:10

5M ago19:10

19:10

Jacqueline Basulto is the Founder and CEO of SeedX, an eight-figure digital marketing and business consultancy that has helped its clients generate over $1 billion in revenue. With over eight years of industry experience, Jacqueline has been instrumental in shaping SeedX's success, driving initiatives from sales to fostering a vibrant company cultu…

1
Navigating Agency Growth Challenges With Gilad Bechar 26:51

5M ago26:51

26:51

Gilad Bechar is the Founder and CEO of Moburst, a global mobile-first digital marketing agency established in 2013 to address the inefficiencies in mobile app marketing. Under his leadership, Moburst has expanded internationally, collaborating with major brands like Google, Samsung, and Uber, and has been recognized as one of Adweek's fastest-growi…

1
Can agency team members be more strategic? 18:22

6M ago18:22

18:22

In this episode, Chip and Gini discuss whether or not employees can be encouraged to be “more strategic”. They explore the definition of being strategic, frequently misunderstood expectations, and the challenges of fostering strategic thinking among team members. Gini shares her personal experiences and frustrations from her early career, emphasizi…

1
Limiting scope creep from the start

6M ago

—

In this episode, Chip and Gini delve into the topic of scope creep in agencies. They discuss the bell curve of profitability and the importance of setting clear expectations from the first client conversation. They highlight strategies like dividing projects into 90-day scopes to regularly reassess goals and deliverables. The duo emphasizes the sig…

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Building a Winning Team Culture With Chris Shihadeh 18:51

6M ago18:51

18:51

Chris Shihadeh is the President of Skylab Digital, a performance marketing agency specializing in media buying and lead generation within the Medicare and insurance sectors. With over two decades of experience in digital marketing, Chris has helped scale numerous brands using data-driven strategies and proprietary tech platforms. Under his leadersh…

1
Pricing psychology for agency clients 21:50

6M ago21:50

21:50

In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing. Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves.…

1
Identifying and managing agency owner burnout 19:01

6M ago19:01

19:01

In this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it. Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusti…

1
Finding Purpose, Niche, and Balance in Agency Life With Veronica Clerkin 27:21

6M ago27:21

27:21

Veronica Clerkin is the Co-Founder and Managing Partner at AMZG Agency, a boutique, women-owned marketing and public relations firm. With over two decades of experience in the New York City media and advertising industry, she has held leadership roles at top organizations, including CBS, Fortune, and InStyle. Veronica is known for her strategic thi…

1
Agency owners review 2024 performance, assess outlook 19:14

7M ago19:14

19:14

In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies. They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. Despite the varied performance of agencies, many are still …

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The Art of Content Chemistry With Andy Crestodina 23:07

7M ago23:07

23:07

Andy Crestodina is the CMO and Co-founder at Orbit Media Studios, an award-winning digital agency specializing in web design and development since 2001. With over two decades of experience, he has provided digital marketing guidance to more than a thousand businesses. Andy is also the author of Content Chemistry: The Illustrated Handbook for Conten…

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Preparing your agency for an uncertain future 20:29

7M ago20:29

20:29

In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members. Chip and Gi…

1
Navigating SEO's Evolution With Nick Musica 20:42

7M ago20:42

20:42

Nick Musica is the Founder and CEO of Optics In LLC, a digital agency specializing in SEO strategy and execution for small businesses across various sectors, including finance and technology. With nearly two decades of in-house SEO leadership, Nick has driven impactful organic growth at companies such as High Point Insurance and Rocket Lawyer, sign…

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Choosing the right exit strategy as an agency owner 21:06

8M ago21:06

21:06

In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan. They discuss the importance of planning and the different options available, depending on the agency’s size and structure. They talk about the limited choices for solopreneurs, as well as a wider variety of possibilities for larger agencies, including me…

1
Scaling a Digital Marketing Agency With White Hat SEO: Insights From Cody Jensen 20:14

8M ago20:14

20:14

Cody C. Jensen is the CEO and Founder of Searchbloom, an award-winning search engine marketing firm specializing in local, national, and e-commerce SEO. Cody began his career at Google and later advanced through renowned digital marketing agencies, identifying a need for ethical, transparent strategies focused on ROI. Under his leadership, Searchbl…

1
Managing remote workers without micromanaging 22:07

8M ago22:07

22:07

In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world. Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don’t see in person every day. Chip and …

1
Using AI the right way for agency biz dev 18:34

8M ago18:34

18:34

In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development. They criticize the common misuse of AI for impersonal, high-volume outreach, which often results in off-putting and ineffective communication. Instead, they advocate for leveraging AI as a tool to enhance efficiency in ta…

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Embracing Change and AI in Photography With Stewart Cohen 23:19

8M ago23:19

23:19

Stewart Cohen is the Director and Photographer at SCPictures, a full-service production company catering to the advertising and marketing world. With a passion for the power of images and video in shaping brand identity, Stewart is known for capturing genuine moments from the viewer's perspective. Originally from Montreal, he pursued a career in ph…

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What freelancers should know before they become agency owners 16:58

8M ago16:58

16:58

In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems. The episode also explores topics such as the strategic direction of a business, handling pricing m…

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AI and Data-Driven Marketing: Scaling Business Growth With Irina Papuc 22:18

9M ago22:18

22:18

Irina Papuc is Co-founder and Managing Partner of Galactic Fed, a growth marketing agency specializing in strategic growth solutions for companies of all sizes. A CERN physics researcher turned digital marketer, Irina co-founded Galactic Fed to bring a scientific approach to the marketing agency world. With a passion for fostering a remote-first co…

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How to get your team the mentorship they need 19:16

9M ago19:16

19:16

In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship. Gini shares her personal experiences, highlighting the challenges of force…

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AI no threat to agency employees learning fundamental skills 18:45

9M ago18:45

18:45

In this episode, Chip and Gini discuss the complaint from owners that AI is preventing junior employees from learning how to do their jobs the right way. They refute arguments that AI is detrimental to learning the fundamentals, comparing it to outdated technologies like fax machines and card catalogs. They advocate for embracing AI, citing its eff…

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