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The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adt ...
 
The AdTech Show Podcast is produced and directed by the team at Kochava®, a real-time data solutions company for omni-channel measurement and attribution. The adtech industry evolves at breakneck speed, and we are right there with it. Want to join us? We cover all things mobile and digital and interview our in-house experts to help you understand the latest in the industry. Be sure to subscribe wherever you get your podcasts!
 
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The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a ne…
 
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a ne…
 
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a ne…
 
Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2. Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/…
 
There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution. Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___ Credits: Hosted by B…
 
What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out. Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell ----- Which ad was your favorite? ___ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powe…
 
Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data. So we want to …
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Oliver Hülse, Managing Director Zentral- und Osteuropa bei Integral Ad Science über Brand Safety & Suitability, Ad Fraud und Viewability für Brands, Agenturen und Publisher und darüber, wie Contextual Targeting den Cookie ersetzen wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den…
 
Join our private feed at Supercast for every episode we've ever made. It's totally free, and incredibly customizable. Join the feed at https://soundsprofitable.supercast.tech/โดย Bryan Barletta - Podnews
 
The podcast returns! To kick off this season (do podcasts have seasons?) Erik and I went with a big name. Eric Franchi is an OG of Adtech. In 2001 he co-founded Undertone and for an encore went on to start an early-stage adtech VC (MathCapital). Erik and I try to pick Eric's brain and see into the future of Adtech. We also discuss Clubhouse and Eri…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Johannes Paysen, Managing Director Central Europe von Magnite, der größten unabhängigen Omnichannel-SSP, über die aktuelle Relevanz von Connected TV und darüber, was dieses Jahr auf dem deutschen CTV-Markt passieren wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link…
 
A recent survey showed that 70% of businesses believe that membership and subscription models hold the key to future growth and expansion. In this episode, we talk with Kevin King, a Client Analytics Expert at Kochava, about the subscription gold rush, and how to build a plan to last. Kevin brings a wealth of perspective and insight from his career…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Benedikt Schmitt-Homann, dem ersten Director Programmatic Advertising bei PAYBACK, darüber, wie PAYBACK mit Programmatic als erste Plattform in Deutschland zielgruppenspezifische Werbung im Internet auch auf Basis eines langfristigen Einkaufsverhaltens im stationären Handel ausspielen kann. Anme…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Moritz Wasserek, CEO & Co-Founder von IROIN® über die Data Driven Influencer Marketing Technologie und Influencer Ads® von IROIN®. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14. Visit https://www.kochava.com/skadnetwork-solutions/ to learn more about what you need to do to be prepared.
 
Erik Siekmann von Digital Forward und Thomas Promny von der d3con sprechen mit Liane Siebenhaar von Snap bzw. Snapchat darüber, welche schlauen Werbemöglichkeiten die App bietet. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
This is far and away the most fascinating conversation we've had on this show. Keith Gooberman breaks down audience data and third party targeting from the buyer/DSP side of things. We talk about middlemen, the profit motive, shady sellers. It's a blast. From our rolling start all the way till the final moments this episode is jammed full of amazin…
 
Thomas Promny von der d3con spricht mit Mathias Seidler, Gründer von Interactive Performance darüber, wie sich Lead Generation und Performance Marketing schlau verbinden lassen. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
Thomas Promny, von der d3con spricht mit Björn Goerke, Gründer von Gpredictive darüber, wie AI im Digitalmarketing CRM deutlich schlauer und profitabler machen kann. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Fabian Göbel, Managing Partner bei The Nunatak Group über Inhouse-Strategien für Advertiser und die Zukunft des Data-Driven-Marketings: Auch ohne Cookies. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast…
 
Dave Pond has a unique point of view. At Buzzfeed Dave has this position where he gets to sit in the middle of "what does our audience want today?", "what content does that mean we should make?", and "what does that mean for brands?" and frankly I'm a little jealous. In this week's episode, Dave walks Erik and I through this notion of publishers be…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit zwei hochkarätigen Gästen und Fachexperten über die Zukunft programmatischer Werbung. Welche Potentiale bieten Data Management Platforms (DMPs) und Programmatic-Strategien im Allgemeinen im Kontext des Abgesangs auf die Third Party Cookies? Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über…
 
Our second boomerang! Chris Kane and I spoke on my old podcast a little over three years ago. Since then Jounce Media has grown from a little startup thing to the master of the supply path. They’re the reason bid caching became a hot topic. They put Google on blast for a half-assed sellers.json file. They put out the definitive guide to reselling. …
 
Thomas Promny, d3con Veranstalter, spricht mit Marianne Bullwinkel. Sie ist derzeit Geschäftsführerin der RMS und macht dort schlaue digitale Audiowerbung. Aber sie hat schon davon einige sehr spannende neue Trends und Werbeplattformen mitgemacht. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast…
 
This week Erik and I get In. The. Weeds. with Paul Bannister (Chief Strategy Officer, CafeMedia). Paul walks us through WTF the W3C is and why publishers need to start caring, quickly. We get deep into how publishers need to get involved, the risks we run when we let adtech companies claim to speak for publishers, and whether anything will even get…
 
This week Erik and I chat with Jay Glogovsky of the NYT. We dig into how in God's name the NYT is going to move to only first-party targeting in 2021. We also make some detours into Brand Safety and how it affects news publishers and finally Jay gives his most un-Jay like yield advice.
 
This week (actually a few weeks ago) Erik and I chat with Steph Layser, VP of Ad Tech & Operations at News Corp. We really dig into prebid (org not wrapper), identity solutions, google (naturally), and what one metric every yield person should be paying attention to.
 
Thomas Promny, d3con Veranstalter, spricht mit Anna Schenk, Managing Director EMEA von Semasio, der Plattform für semantische Targetingdaten im Programmatic Advertising. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
Thomas Promny, d3con Veranstalter, spricht mit Thomas Lohr, dem Gründer von Spoods. Er betreibt in der Nische des kontextuellen Targetings ein erfolgreiches Werbeformat für Marken-Advertiser. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
Thomas Promny, d3con Veranstalter, spricht mit Bülent Cakir über seine kleine Programmatic-Agentur Klaro Media, die schon Programmatic Advertising gemacht hat, bevor man es überhaupt so genannt hat – wie wir bei der d3con. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast…
 
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