พอดคาสท์ AdClass ชั้นนำ (2025)

1
What’s Working In Paid Advertising RIGHT NOW 31:15

16d ago31:15

31:15

The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled. The team dives into the power of orga…

1
Vibe Marketing Has Changed Advertising Forever! 33:30

30d ago33:30

33:30

You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audiences are gravitating toward brands that feel authentic, intentional, and emotionally magnetic. And with the r…

1
How We Took a Client from Zero Paid Closes to 28X Return in 2025 27:51

3M ago27:51

27:51

When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead qualit…

1
Pattern Interrupts, AI Slop, and the Return of Realness in Ads 33:47

3M ago33:47

33:47

Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winni…

1
How To Turn Remote Work Culture Into Results 36:18

6M ago36:18

36:18

Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with inten…

1
Is 2025 the Year of the Low-Ticket Offer? 14:21

6M ago14:21

14:21

In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before the…

1
AI-Proof Your Job (By Using AI) 1:01:44

7M ago1:01:44

1:01:44

Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI. AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently,…

1
Unlock Data Accuracy - How Conversions API is Changing Meta Ads 33:41

11M ago33:41

33:41

Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations. Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and …

1
An AdClass Success Story (with Jon Chintanaroad) 16:17

1y ago16:17

16:17

Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdClass to handle marketing for his business Recruiting Accelerator. Caleb recently sat down with Jon (at Jon…

1
How Election Years Impact Digital Marketing 32:18

1+ y ago32:18

32:18

Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate ever since. Caleb and Dakota talk about what those shifts could look like in 2024 as we enter the new election cycle, what they're already seeing in ad…

1
The PERFECT Ad Funnel for High Ticket Offers in 2024 is… 45:30

1+ y ago45:30

45:30

We know high-ticket sales and paid media inside out, so if you're in this area of digital marketing and struggling to get highly qualified leads, this is for you! Dakota and Matthew discuss the best ad funnel that is running game in the high-ticket marketing world and one that will change how you run your ads in 2024 (and beyond)... If you enjoyed …

1
Maximizing Sales in 2024 (with Austin Medlin) 30:54

1+ y ago30:54

30:54

What would a huge boost in sales output look like for you this year? Today's guest, CloseSales.com founder Austin Medlin, explores the factors that are constantly in play when working out how to turn a lead into a sale. Spoiler alert: if you're not converting leads, you might be the problem... Caleb sits down with Austin to discuss his background i…

1
Taylor Swift & Travis Kelce: Marketing Campaign of the Year 42:07

2y ago42:07

42:07

Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world. Call it what you want but after a cruel summer for the economy, it feels like everything has changed. So is this a love story, or just a sweet nothing designed to rake in …

1
Attitude Is Everything (with Weston Hudspeth) 39:17

2y ago39:17

39:17

What does success look like to you? And what would it take to achieve it? Today's guest knows a lot about what it means to work hard for what he wants, but also what it takes to succeed not only in business but also personally in a healthy, balanced lifestyle. Attitude is everything. Get ready to be inspired! Caleb and Dakota sit down with Weston H…

1
Snapchat - The Defining App of 2023? 47:26

2y ago47:26

47:26

Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertising? In other news, Elon Musk keeps stepping on rakes he places in front of himself by announcing the end o…

1
90K Monthly Revenue in Under a Year (with Dr. Matt Shiver) 46:14

2y ago46:14

46:14

What would you do if your monthly revenue grew from $6k to over $90k in less than a year? That's exactly what happened to AdClass student Dr. Matt Shiver, who launched his coaching offer into the stratosphere through paid advertising! To find out how it all went down, Dakota and Caleb discuss with Matt the critical changes he made to both his organ…

1
Five Ads That Changed The World 53:25

2y ago53:25

53:25

Sometimes in life, you just have to tip your hat to the greats... Dakota and Caleb consider what is at the core of some of the greatest and most expensive ad campaigns of all time, the legacy they left, and whether they really were worth the billions of dollars worth of cash needed to create them in the first place. If you enjoyed this episode and …

1
Twitter Rebrands to X, Threads Decline, and the Rise of Girl Dinner 51:10

2y ago51:10

51:10

One normal day of marketing. All we ask. Will never happen. The human riddle-wrapped-in-a-mystery-inside-an-enigma that is Elon Musk decided to let the bluebird fly the cage by rebranding Twitter to X (1:55). All the while, Threads (Meta's competitor to X (ugh seriously)) struggled to maintain it's record-breaking pace as post-launch engagement fel…

1
Threads: The Meta Record-Breaker Taking on Twitter 49:49

2y ago49:49

49:49

Out of left field on July 3rd, Threads appeared on the Apple App Store with a shockingly-soon release date of July 6th. Within a week of the launch, Threads had over 100 MILLION active users on the platform thanks to one of the most impressive organic campaigns ever undertaken in the social media age. The Elon vs Zuck war has officially begun! Cale…

1
Elon vs Zuck: Who Wins The Cage Match (And The Latest Ad News) 51:32

2y ago51:32

51:32

In a turn of events that shocked literally nobody, because this is 2023 and we live in a simulation, Elon Musk and Mark Zuckerberg are reportedly preparing to fight it out IRL. Not satisfied with waging an online war of culture-defining proportions, the two billionaire man-babies are training to square up against each other in the octagon. Who will…

1
Apple Vision Pro Just Erased Meta 54:32

2y ago54:32

54:32

Late in 2021, Mark Zuckerberg announced the decision to rebrand Facebook to Meta with the intent of building the social media giant around the Metaverse, a virtual reality platform. That was cute! Then Apple announced the Vision Pro; RIP Metaverse 2021-2023. Caleb and Dakota react to the huge Apple WWDC announcement and its impact on the AR/VR indu…

1
Are YouTube Ads Dead? Just Bing It (And The Latest Ad News) 45:35

2+ y ago45:35

45:35

Things are always changing in the world of advertising and marketing, so here's a State of the Union to get you caught up on everything we're clued in on (plus the usual amount of singing). After reflecting on the state of the economy (5:15), Caleb and Dakota talk through the major changes impacting advertising at YouTube (8:40), reappraise the pla…

1
Why Ads Get Stuck In Our Heads 35:43

2+ y ago35:43

35:43

We can all point to an ad or two, either from our childhood or more recently, that just stuck with us. It could have been down to any number on factors; did it have cute animals, a catchy jingle, great humor, or something else that set it apart? In this episode of AdTalk, Caleb and Dakota look back on some of their favorite ads growing up and why t…

1
What Happens if TikTok Gets Banned? 44:15

2+ y ago44:15

44:15

The state of Montana just passed legislation to ban the crazy-popular social media app TikTok. What does that mean for users, advertisers and the future of social media in America? In this episode of AdTalk, Caleb and Dakota delve into the murky situation surrounding TikTok and consider what effect a nationwide ban of the app could have. First, Cal…

1
Battle of the Ads: Meta vs. Google 32:22

2+ y ago32:22

32:22

In this episode of AdTalk, Caleb and Dakota duke it out debate club style over who is the the true king of advertising: Meta or Google? Before the debate begins, Caleb and Dakota discuss the lay of the land between the two companies (2:40) and talk about AdClass' own experience using both platforms for running ads (8:28) before getting to the battl…

1
How to Win Customers & Sell to People 33:29

2+ y ago33:29

33:29

In this episode of AdTalk, Dakota and Caleb walk through how advertisers think about selling to people and the psychology behind each part of the process in the buyer journey. Dakota and Caleb break the process down into three parts: audience awareness and research (1:57), communicating to your target audience (11:02), and lastly getting consistent…

1
What the Heck is Going On at Twitter?! 41:56

2+ y ago41:56

41:56

In this episode of AdTalk, Dakota and Caleb attempt to wade through the troubled waters of Twitter. Dakota and Caleb try to sum up the situation up until this point (03:45), discuss the ramifications of Elon Musk's takeover on Twitter's advertising position (10:07), and close the episode by checking out some other commentator's views about Twitter'…

1
Will AI Replace Me in the Next Five Years? 43:22

2+ y ago43:22

43:22

In this episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) reflect on the recent rise of artificial intelligence and the impact it could have on the marketing workforce. Dakota and Caleb begin by discussing their views on the future of artificial intelligence and how AdClass is integrating certain AI tools into their workflow …

1
What Makes a Winning Super Bowl Ad? 1:00:30

2+ y ago1:00:30

1:00:30

In this first episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) discuss the cultural reach and effectiveness of the most mythicized form of media advertising: the Super Bowl ad. Dakota and Caleb start off by reviewing some of their favorite ads from this year's Super Bowl (04:01) before reacting to a selection of the best and…

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1
AdTalk by AdClass

AdClass

1
What’s Working In Paid Advertising RIGHT NOW 31:15

1
Vibe Marketing Has Changed Advertising Forever! 33:30

1
How We Took a Client from Zero Paid Closes to 28X Return in 2025 27:51

1
Pattern Interrupts, AI Slop, and the Return of Realness in Ads 33:47

1
How To Turn Remote Work Culture Into Results 36:18

1
Is 2025 the Year of the Low-Ticket Offer? 14:21

1
AI-Proof Your Job (By Using AI) 1:01:44

1
Unlock Data Accuracy - How Conversions API is Changing Meta Ads 33:41

1
An AdClass Success Story (with Jon Chintanaroad) 16:17

1
How Election Years Impact Digital Marketing 32:18

1
The PERFECT Ad Funnel for High Ticket Offers in 2024 is… 45:30

1
Maximizing Sales in 2024 (with Austin Medlin) 30:54

1
Taylor Swift & Travis Kelce: Marketing Campaign of the Year 42:07

1
Attitude Is Everything (with Weston Hudspeth) 39:17

1
Snapchat - The Defining App of 2023? 47:26

1
90K Monthly Revenue in Under a Year (with Dr. Matt Shiver) 46:14

1
Five Ads That Changed The World 53:25

1
Twitter Rebrands to X, Threads Decline, and the Rise of Girl Dinner 51:10

1
Threads: The Meta Record-Breaker Taking on Twitter 49:49

1
Elon vs Zuck: Who Wins The Cage Match (And The Latest Ad News) 51:32

1
Apple Vision Pro Just Erased Meta 54:32

1
Are YouTube Ads Dead? Just Bing It (And The Latest Ad News) 45:35

1
Why Ads Get Stuck In Our Heads 35:43

1
What Happens if TikTok Gets Banned? 44:15

1
Battle of the Ads: Meta vs. Google 32:22

1
How to Win Customers & Sell to People 33:29

1
What the Heck is Going On at Twitter?! 41:56

1
Will AI Replace Me in the Next Five Years? 43:22

1
What Makes a Winning Super Bowl Ad? 1:00:30

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