พอดคาสท์ AEC Marketing Strategies ชั้นนำ (2024)

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The Road Ahead for AEC Marketing Strategies 3:24

5M ago3:24

3:24

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to …

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149: The Most Popular Episode of 2023 20:16

6M ago20:16

20:16

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your m…

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148: The Vital Role of Mentorship for AEC Marketers 32:36

6M ago32:36

32:36

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things men…

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147: How this CEO is Modernizing AEC Marketing 44:14

6M ago44:14

44:14

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? …

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146: Performance Goal Examples for AEC Marketing Departments 26:38

6M ago26:38

26:38

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of g…

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A Thanksgiving Pause: Gratitude & Greetings 1:23

7M ago1:23

1:23

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy…

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145: How to Build Your Marketing Budget 24:14

7M ago24:14

24:14

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This e…

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144: The Elements of a Great Marketing Plan 25:19

7M ago25:19

25:19

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't j…

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143: The Elements of a Great Business Development Plan 25:06

7M ago25:06

25:06

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marke…

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142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals 11:36

8M ago11:36

11:36

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating…

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141: Stand Out in an AI World with Client-Focused Case Studies 36:12

8M ago36:12

36:12

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked th…

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140: Mastering Social Media: How to Plan a Three-Month Content Calendar 28:28

8M ago28:28

28:28

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to …

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139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers 36:34

8M ago36:34

36:34

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigat…

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138: AEC Marketing Metrics Tips 26:10

8M ago26:10

26:10

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualiz…

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Ep 41 - The Heart and Head Selling Method 18:26

9M ago18:26

18:26

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! ==============…

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137: How to Develop Your AEC Content Creation Process 30:33

9M ago30:33

30:33

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn…

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Ep 42 - Prioritizing Self-Care and Establishing Boundaries 20:22

9M ago20:22

20:22

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time …

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136: Five Tips to Drive Content Marketing Success 17:18

9M ago17:18

17:18

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll shar…

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135: Is Your AEC Firm Ready for Content Marketing? 20:31

9M ago20:31

20:31

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a con…

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134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing 15:20

9M ago15:20

15:20

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insi…

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133: A Fresh Look at Different AEC Marketing Strategies 20:22

10M ago20:22

20:22

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank yo…

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132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM 24:55

10M ago24:55

24:55

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unve…

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Ep 41 - How to Barter Services and Get Ultimate Value 23:37

10M ago23:37

23:37

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand. =================================================== Learn more about Melinda Website: www.me…

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131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay 30:14

10M ago30:14

30:14

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️ Discover actionable insights t…

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130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset 50:28

10M ago50:28

50:28

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal? Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows …

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129: [Branded] Managing Marketing Content with Ease 17:28

10M ago17:28

17:28

What if you could master your marketing content management? Throughout this [Branded] mini-series, I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is …

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128: Demystifying Annual AEC Business Planning 47:44

11M ago47:44

47:44

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it…

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127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm 16:14

11M ago16:14

16:14

Ever wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating everg…

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126: Savvy Social Media Strategies for AEC Firms 43:56

11M ago43:56

43:56

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈 Katie's strategic approa…

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125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm 18:34

11M ago18:34

18:34

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset. In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your onlin…

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124: Actionable SEO Strategies for AEC Marketing Pros 39:55

11M ago39:55

39:55

🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥 🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉 💡 Learn the essentials of SEO and why it's crucial for AEC firms to optimize thei…

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123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms? 16:50

11M ago16:50

16:50

Introducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset. [Branded] Episode 1 - What is an Online Brand and Why…

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122: Unleashing the Power of Streamlining and Automation for AEC Proposals 33:35

11M ago33:35

33:35

In this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and h…

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Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven) 34:49

11M ago34:49

34:49

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge y…

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121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals 37:46

11M ago37:46

37:46

Looking for an advantage in your next proposal effort? Have you thought of accessibility in your documents? It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world. It’s not something to ignore. Today on the show, I’m talking to Dax Castro, a partner at C…

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120: The Future of AEC Marketing: AI Innovation and Strategy 47:26

12M ago47:26

47:26

Is your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it. Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecti…

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[Bonus] Step-by-Step Mid-Year Review of Your Performance Goals - Replay 25:47

12M ago25:47

25:47

Can you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sens…

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119: Embrace Visual Storytelling to Stand Out in the AEC Industry 37:46

12M ago37:46

37:46

📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼 Imagine capturing t…

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118: 7 LinkedIn Company Page Updates You Can’t Ignore in 2023 23:23

1y ago23:23

23:23

Explore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage…

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117: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2 45:39

1y ago45:39

45:39

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai. They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development. In the previous …

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116: Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On 31:31

1y ago31:31

31:31

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less? In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and pr…

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[Bonus] Gain Clarity and Build Confidence by Taking Action 10:21

1y ago10:21

10:21

🎙️ In this bonus episode, I challenge you to gain clarity and build confidence by taking action for that next initiative or project you're working on. Get ready to: 🔹 Stop overthinking and start doing 🔹 Understand that research and planning alone won't provide the insight you need 🔹 Learn from my personal experience in real estate investing 🔹 Disco…

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115: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 1 54:22

1y ago54:22

54:22

In this episode, I’m joined by three marketing leaders from different AEC firms who share their experiences and expertise on how to structure your AEC marketing department for success. Anna Skeete, Marketing Director at Protean Design Group, Russ Sanford, FSMPS, CPSM Chief Growth Officer at Kleinschmidt, and Kinnari Desai, Marketing Manager at Geos…

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114: Calls-to-Action 101: What They Are and Why They Matter for AEC Marketing 25:48

1y ago25:48

25:48

🎙️ Are you ready to turn your website visitors into contacts and eventually clients? It's time to talk about calls-to-action (CTAs) in AEC marketing! In this episode, I’m dishing out all the tips and tricks on creating effective CTAs that drive conversions 🤑. 👉 I’ll start with the basics: what are CTAs and why do they matter for AEC marketing? Then…

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113: How to Optimize AEC Online Marketing 26:23

1y ago26:23

26:23

In this episode, I dive into how AEC firms can optimize their online marketing efforts. I cover key areas such as website optimization, conversion optimization, content promotion, and email marketing. With tips and tricks to increase your online performance, I help you stay ahead of the competition and reach your target audience effectively. So, if…

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112: [Spring Cleaning] How to Maintain Clean Marketing Contacts 16:37

1y ago16:37

16:37

In this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. Here are some highlights from the episode: The five pieces of contact information you should track for each contac…

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AEC Marketing Strategies พอดคาสต์

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