พอดคาสท์ AEC Marketing Strategies ชั้นนำ (2024)

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Ep 41 - The Heart and Head Selling Method 18:26

1+ y ago18:26

18:26

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! ==============…

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Ep 42 - Prioritizing Self-Care and Establishing Boundaries 20:22

1+ y ago20:22

20:22

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time …

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Ep 41 - How to Barter Services and Get Ultimate Value 23:37

1+ y ago23:37

23:37

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand. =================================================== Learn more about Melinda Website: www.me…

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Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven) 34:49

1+ y ago34:49

34:49

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge y…

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Ep. 39 - Automation Using Adobe InDesign 10:12

1+ y ago10:12

10:12

In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc. Get the steps Build a robust process Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development profe…

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Ep. 38 - The Power of Brand Photography (with guest Karen Kurta) 17:16

2y ago17:16

17:16

In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both the business and personal spheres. The image difference and quality that is sometimes subtle but is nevert…

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Ep. 37 - Re-Focusing After Change, How to get back to the Baseline 24:24

2y ago24:24

24:24

Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They share how they audit marketing efforts and use SWOT analysis to help the audience hone in on their client’…

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Ep. 36 - What is Adobe doing Now? 21:56

2y ago21:56

21:56

Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business develo…

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Ep. 35 - Goals and Strategic Planning 26:07

2y ago26:07

26:07

On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Stay humble, hungry, and smart as you start this New Year! Support the show The Fortis Baseline podcast has t…

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Ep. 34 – Looking Back to Move Forward 12:40

2y ago12:40

12:40

As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development profes…

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Ep. 33 - A Social Media Strategy for Commercial Real Estate (with guest Maria Lombardi) 22:36

2y ago22:36

22:36

Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in developing a successful plan. Get ready to build that social media strategy muscle with help from our special gu…

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Ep. 32 - Networking for Introverts 30:06

2y ago30:06

30:06

#NetworkingGoals! In this episode we discuss how we pre and post-prep networking events while overcoming lingering hesitations we may have as introverts. Let's get the most out of these crucial industry events and be a resource for others. Don't just be a lurker, follow us and give us a listen! Support the show The Fortis Baseline podcast has trans…

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Ep. 31 - Developing an Effective Communications Strategy (with guest Wendy Roundtree) 25:34

2y ago25:34

25:34

The importance of being authentic to your mission, having a clear vision, and engaging your potential audience with storytelling are some insights you will get in this week's episode with special guest Wendy Roundtree. Communication is a creative science so get your juices flowing as we dive into topics like knowing who you are and what you stand f…

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Ep. 30 - Marketing, BD, Bagels, Roads & Strategies for the A|E|C Industry (with guest Maisha Christian) 26:17

2y ago26:17

26:17

Tune in as Melinda sits down with Maisha Christian, owner and head coach at Beauty and the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Guest Info & Links: Website https://www.bosslady.coach/ Connect on LinkedIn https://www.linkedin.com/in/maishachris…

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Ep. 29 - What is BD (Business Development)? 13:48

2y ago13:48

13:48

Tune into WIIFM which stands for “What’s In It For Me”. Learn ways to effectively and consistently promote and up-level your brand and your firm’s services. Build connections from easy-to-do networking tips and the power of following up with colleagues. Support the show The Fortis Baseline podcast has transitioned from serving marketing and busines…

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Ep. 28 - Dear Marketing Manager 21:27

2+ y ago21:27

21:27

In this ‘Open Letter’ to Marketing Managers, Melinda speaks to the marketer on the reality of a work/life balance, listening first and practicing radical empathy and mindfulness. As a mentor and committed partner, she shares her thoughts on what marketers need to do to seek and find passion in the day-to-day. Support the show The Fortis Baseline po…

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Ep. 27 - Organizing Marketing Files: Garbage In and Garbage Out 23:37

2+ y ago23:37

23:37

Let’s get ready for a Fall cleaning of our digital assets! Join us in this episode where we share often missed opportunities for organization and clarity that can add up to big-time savings, especially as Marketers for the AEC industry. What you put in is what you get out, so 'put in' a listen to this week's content-rich episode to learn valuable w…

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Ep. 26 - Improving your Proposals 23:19

2+ y ago23:19

23:19

Melinda is back! And in this episode, she goes to the ' Heart' of the A|E|C industry -- proposals. Join us in this episode where we share how to make proposals stand out by utilizing the ‘Heart and Head’ methodology for standard and SF330 proposals! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business de…

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Ep. 25 - RCs Solo Musings on the A|E|C and CRE Industry 9:56

2+ y ago9:56

9:56

Flying solo this week, Rafael shares his 'knee-deep' experience in the industry and how he views the industry today. From 'niches to riches' and the 'aesthetic' factor that comes from the engineering and building of structures, learn his thoughts on this short but illuminating episode. Support the show The Fortis Baseline podcast has transitioned f…

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Ep. 24 - Incorporating Social Media into your Marketing Plan 19:11

2+ y ago19:11

19:11

Social media has played a key role within our industry to connect, engage, and build quality relationships with partners, clients, and future industry leaders. In this episode, we discuss ways to avoid being a 'Bob' stuck in the past, and how to embrace social engagements, be a leader of innovation, and share projects, teams, and your excitement ab…

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Ep. 23 - Predictions of a New Normal in Retail 16:31

2+ y ago16:31

16:31

The retail industry has been transitioning and adjusting to the volatile demand in the market. As industry professionals, we are keeping tabs on changes that impact how the A|E|C industry designs and builds. In this episode, we gaze through our ‘A|E|C and CRE crystal ball’ to provide insight into what the landscape may look like in our immediate fu…

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Ep. 22 - The Value of a Go or No-Go Process 20:44

2+ y ago20:44

20:44

In today's episode, we are discussing the value of a go/no-go process and the benefits of utilizing the tool to improve BD and marketing efforts. At FortisOBM, our go/no-go process is pretty stringent, effectively validating our value to the organization and our commitment to quality and a return on investment. This process has proven to be one of …

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Ep. 21 - Recruit and Retain Marketing Professionals 18:58

2+ y ago18:58

18:58

It is no secret that acquiring talented marketers in the industry is no easy feat. In this episode, we discuss the knowledge we have in the industry and a thoughtful shift to hiring and maintaining quality talent through a personal touch – regardless if you have a hybrid working environment. Listen to this episode and gain new ideas on how to nurtu…

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Ep. 20 - Getting to know Melinda 20:24

2+ y ago20:24

20:24

In this very special episode, we shine a spotlight on Melinda Colon - Strategic Marketer, wife, and fur mom -- unpacking who she is, her vision for the future, and her journey from starting FortisOBM to running a marketing agency solely focused on serving A|E|C + CRE firms. Tune in and discover new insights and possible parallels. Support the show …

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Ep. 19 - Client Trip: Boston 2022 20:59

2+ y ago20:59

20:59

In this special episode from the North End of Boston, we share highlights from our business trip and discuss the value of face time with partners, clients, and associates. The invaluable experience of 'having boots on the ground' and seeing completed projects up close, all while celebrating the wins we can accomplish as collaborative and trusted pa…

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Ep. 18 - Takeaways from SMPS SERC 20:34

2+ y ago20:34

20:34

The 2022 SMPS South East Regional Conference (SERC) has come and gone but its impact on the industry is likely just beginning. Find out what inspirations a veteran and a first-time conference attendee took away as highlights and connections are discussed. FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE i…

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Ep. 17 - Back to the office or staying Remote 20:10

2+ y ago20:10

20:10

'Post-COVID,' working full-time in the office is a thing of the past…or is it? In this episode, we talk about the data we found around hybrid and remote working environments, and how it impacts professional service industries. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals…

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Ep. 16 - Getting Ready for IIJA! 18:24

2+ y ago18:24

18:24

Are you ready for IIJA? Industry leaders are talking about it, but how can we help you pre-plan for the coming workload and connect with clients before the RFPs hit? Listen to our latest episode about the IIJA (Infrastructure Investment and Jobs Act) plan, our perspective on how to attack it, and tips to share with your marketing and BD team. Suppo…

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Ep. 15 - Beyond the proposal criteria and marketing strategy 13:46

3y ago13:46

13:46

In this episode, Melinda & Rafael delve into the nuances and often overlooked aspects when putting together an effective and on-target proposal. Along with these insights, how does a smart marketing strategy dovetail with the overall process? Find out today! Support the show The Fortis Baseline podcast has transitioned from serving marketing and bu…

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Ep. 14 - Marketing Efforts that Help Convert 16:29

3y ago16:29

16:29

In this episode, Melinda & Rafael explore and discuss how expert marketing planning and decisions can lead to sales that convert! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter a…

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Ep. 13 - Is there Value in Thought Leadership? 16:21

3y ago16:21

16:21

In this episode, Melinda & Rafael take a dive into what a Thought Leader is and what they can bring to an organization. A leader whose expertise can be disseminated and build-upon upon as new challenges appear. Join us in cultivating and spotlighting these indispensable individuals. Support the show The Fortis Baseline podcast has transitioned from…

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Ep. 12 - Hiring a Marketing Consultant 19:32

3y ago19:32

19:32

In this episode, Melinda and Rafael speak about the opportunities that come with hiring a marketing consultant for your firm. Listen to both an insider and outsider perspective. Let's start 2022 right with re-commitments and forward momentum. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business developme…

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Ep. 11 - Client Surveys 10:38

3y ago10:38

10:38

In this 11th episode, Melinda and Rafael emphasize the importance of client feedback and how to successfully use the gathered data set to adjust future business plans. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium s…

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Ep. 10 - "Making Sense of Social Media" (Melinda's SMPS Article) 17:48

3y ago17:48

17:48

In this special episode, we highlight Melinda's article "Making Sense of Social Media" found in the latest issue of The Grove (SMPS of Central Florida's Winter Newsletter). See what takeaways you glean from this short but insightful piece. https://smpscentralflorida.org/downloads/the_grove_newsletter_winter_2021.pdf Support the show The Fortis Base…

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Ep. 9 - Using LinkedIn for Team Connections 17:16

3y ago17:16

17:16

In this episode, Melinda and Rafael speak about how to win by Social Media through LinkedIn. They urge their listeners not to underestimate the power of LinkedIn as it has some hidden potential for Businesses beyond its directory function. Potential for connections abound, stay tuned! Support the show The Fortis Baseline podcast has transitioned fr…

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Ep. 8 - Updating Project Descriptions 15:46

3y ago15:46

15:46

In this episode, Melinda and Rafael speak on the need for timeliness and proactive planning when it comes to updating project descriptions. Having relevant and up-to-date information that can be easily shared and accessed can make all the difference in the business world and they both have anecdotal snippets to share. Support the show The Fortis Ba…

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Ep. 7 - Holiday Gifting ideas in a Remote World 16:52

3y ago16:52

16:52

Fall begins and before you know it Thanksgiving, Christmas, and the Winter Holidays are upon us! In this episode, Melinda and Rafael discuss some creative gift-giving ideas that both remind and also show appreciation to your business associates. In this new hybrid work/home scenario, what are some challenges and opportunities that can arise? Suppor…

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Ep. 6 - Quality Customer Service 25:10

3y ago25:10

25:10

In this episode, Melinda and Rafael discuss the touchy subject of customer service. Our experiences, recent downturns, expectations, and what we strive to deliver. Listen in as we opine on this multifaceted topic. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE…

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Ep. 5 - Online Readiness 23:18

3y ago23:18

23:18

In this fifth episode, Melinda and Rafael relate past experiences dealing with being On-Line Ready! How ready can one truly be? find out their thoughts and advice in this information-laden episode. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to …

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Ep. 4 - Setting Expectations 25:02

3+ y ago25:02

25:02

In this fourth episode, Melinda and Rafael talk about an important but often overlooked aspect of business relations, which is Setting Expectations! setting expectations. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/mediu…

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Ep. 3 - Passwords, Logins, and Credit Cards Oh My! 10:24

3+ y ago10:24

10:24

In this third episode, Melinda and Rafael discuss the headaches that multiple passwords and logins can cause. From all that logging in and out, to the sharing of sensitive information with others, discover some helpful tips and tricks to better optimize this necessary but often frustrating business experience. Support the show The Fortis Baseline p…

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Ep. 2 - Let's Get to Know Each Other 14:15

3+ y ago14:15

14:15

Successful Solopreneuring takes time, patience, and perseverance, and in this second episode, Melinda and Rafael talk about themselves and the road they are still taking as successful online professionals. So sit back, relax and listen to how ‘iron [can]sharpens iron’ (Prov 27:17) in a collaborative partnership and gain insights that can lead to th…

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Ep. 1 - Trusting Businesses Online 15:11

3+ y ago15:11

15:11

Rafael and Melinda talk about taking risks in trusting someone with an inch of your business, how to build trust for your business, and seeks ways to build trust with your virtual team. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs…

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