พอดคาสท์ AEC Marketing ชั้นนำ (2024)

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SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits 9:28

3M ago9:28

9:28

Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice o…

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SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers 16:43

3M ago16:43

16:43

Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She …

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SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects 16:13

3M ago16:13

16:13

Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of …

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SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics 10:24

3M ago10:24

10:24

Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights …

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SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors 14:43

3M ago14:43

14:43

The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of un…

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SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas 11:44

3M ago11:44

11:44

Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasiz…

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SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand 10:25

3M ago10:25

10:25

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limite…

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SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry 8:27

3M ago8:27

8:27

Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing …

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SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success 15:37

3M ago15:37

15:37

Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also dis…

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SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox 9:58

3M ago9:58

9:58

Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of d…

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SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms 13:07

3M ago13:07

13:07

Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovativ…

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SmartWIN24 Insights: Secrets of AEC Brand Positioning 32:13

3M ago32:13

32:13

There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide…

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SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms 11:32

4M ago11:32

11:32

Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss…

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SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms 12:38

4M ago12:38

12:38

This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audience…

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The Road Ahead for AEC Marketing Strategies 3:24

5M ago3:24

3:24

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to …

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SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding 19:17

5M ago19:17

19:17

We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies Alliance Partner, Sc…

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149: The Most Popular Episode of 2023 20:16

5M ago20:16

20:16

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your m…

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148: The Vital Role of Mentorship for AEC Marketers 32:36

5M ago32:36

32:36

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things men…

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147: How this CEO is Modernizing AEC Marketing 44:14

6M ago44:14

44:14

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? …

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146: Performance Goal Examples for AEC Marketing Departments 26:38

6M ago26:38

26:38

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of g…

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A Thanksgiving Pause: Gratitude & Greetings 1:23

6M ago1:23

1:23

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy…

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Redefining AEC Marketing: Insights from HOK’s Sarah Keane 50:15

6M ago50:15

50:15

In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and external stakehold…

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145: How to Build Your Marketing Budget 24:14

6M ago24:14

24:14

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This e…

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144: The Elements of a Great Marketing Plan 25:19

7M ago25:19

25:19

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't j…

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143: The Elements of a Great Business Development Plan 25:06

7M ago25:06

25:06

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marke…

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142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals 11:36

7M ago11:36

11:36

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating…

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141: Stand Out in an AI World with Client-Focused Case Studies 36:12

7M ago36:12

36:12

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked th…

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140: Mastering Social Media: How to Plan a Three-Month Content Calendar 28:28

8M ago28:28

28:28

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to …

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139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers 36:34

8M ago36:34

36:34

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigat…

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138: AEC Marketing Metrics Tips 26:10

8M ago26:10

26:10

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualiz…

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Ep 41 - The Heart and Head Selling Method 18:26

8M ago18:26

18:26

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! ==============…

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137: How to Develop Your AEC Content Creation Process 30:33

8M ago30:33

30:33

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn…

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Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro 31:46

8M ago31:46

31:46

No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Marketing Officer, and a seasoned expert in AEC sales, marketing, and technology. Frank shares his perspective on how AI can revolutionize cu…

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Ep 42 - Prioritizing Self-Care and Establishing Boundaries 20:22

8M ago20:22

20:22

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time …

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136: Five Tips to Drive Content Marketing Success 17:18

8M ago17:18

17:18

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll shar…

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135: Is Your AEC Firm Ready for Content Marketing? 20:31

9M ago20:31

20:31

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a con…

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134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing 15:20

9M ago15:20

15:20

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insi…

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The Future of AEC Marketing: Embracing Innovation and Adapting to Change 42:59

9M ago42:59

42:59

Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and business development in the architecture, engineering, and construction industry. They kick off this podcast wi…

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133: A Fresh Look at Different AEC Marketing Strategies 20:22

9M ago20:22

20:22

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together. Quick Celebratory Moment 🎉 Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank yo…

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132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM 24:55

9M ago24:55

24:55

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unve…

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Ep 41 - How to Barter Services and Get Ultimate Value 23:37

9M ago23:37

23:37

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand. =================================================== Learn more about Melinda Website: www.me…

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131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay 30:14

10M ago30:14

30:14

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆 Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️ Discover actionable insights t…

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130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset 50:28

10M ago50:28

50:28

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal? Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows …

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129: [Branded] Managing Marketing Content with Ease 17:28

10M ago17:28

17:28

What if you could master your marketing content management? Throughout this [Branded] mini-series, I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is …

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128: Demystifying Annual AEC Business Planning 47:44

10M ago47:44

47:44

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it…

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127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm 16:14

10M ago16:14

16:14

Ever wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating everg…

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126: Savvy Social Media Strategies for AEC Firms 43:56

10M ago43:56

43:56

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈 Katie's strategic approa…

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