New Generation, New Markets: The Evolution of Madame Alexander


Manage episode 294994614 series 2788993
โดย Chris Byrne & Richard Gottlieb, Chris Byrne, and Richard Gottlieb และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

Listen in as Richard and Chris talk to David Morgenstern, VP of Sales for Madame Alexander. Over his 25-year tenure with the company, Morgenstern has overseen the transformation of the company from a collectible business to a broad-based play doll company, which is what Madame herself intended when she started the company in 1923. Morgenstern recounts history of the company and how the new lines, designs and distribution channels reflects the needs of the Millennial mom.

In The Endcap, Chris and Richard talk about a new Axios study that ranks companies based on their reputations among consumers. Is this a meaningful data point, and what could it indicated about strategies for companies in a dynamic marketplace?

The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm.

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