045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

• Identifying your core topics
• Creating a content strategy around those topics
• Using AI to research and analyse trends
• Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
• Episode 035: The Pathway To Website Success
• Free Guide To Discovering Your Core Topics
• Book a free Website Potential Discovery Call

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1. Introduction (00:00:00)

2. Why are things changing? (00:01:35)

3. The Rise of AI in Search (00:03:40)

4. SEO Tactics are Changing (00:06:50)

5. Why these changes are good (00:10:12)

6. Topical Authority vs General Expertise (00:12:03)

7. Becoming an Expert (00:15:50)

8. How to Become a Topical Authority (00:16:27)

9. Using AI to Analyse Trends (00:20:34)

10. Putting Your Own Spin on Things (00:23:40)

11. Creating Quality Content (00:25:32)

12. Identifying Your Core Topics (00:27:29)

13. Tying in Website Content with Core Topics (00:29:38)

14. Conclusion (00:31:44)