#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

Building A Modern Employer Brand podcast with Susanna Rantanen

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec.

The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing.

Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence.

With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest.

We discuss the evolution of employer branding from zero to artificial intelligence.

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/