E76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofs

The Dan Assor Show #eventprofs

This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:

The conversation includes;

• Tim's background in the media and events industry
• Introduction to Mark Allen
• Growth through acquisitions
• Effective ways to monetise & serve communities
• What makes a good event? and has this changed over the years?
• What are the most effective ways to mobilise audiences to attend events?
• Sustainability in the events industry
• What makes a good leader?
• Talent: how can the industry attract candidates from other industries
• Predictions for 2023 and beyond

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