Innovation, Safety, and Social Media with Martin Torner of Matthews Studio Equipment

The E-commerce Content Creation Podcast

Summary

If you’re like many people, having grown up in commercial photo studios, you may not have spent a lot of time interrogating the history of your grip equipment. But for Martin Torner, who spent close to 20 years as a grip working on film and television productions before joining Matthews Studio Equip., it’s all about the history of innovation and serving a tight knit industry who values efficiency and safety. Martin joins me for this episode to talk about how it all started for Matthews, what it means to be a pioneer and innovator in your industry, and how social media and supporting smaller scale creators plays into it for this legendary equipment manufacturer.

Key Takeaways

• Matthews has been in business for over 50 years, and was born from the extraordinarily talented key grips and electricians of the old days of film production.
• Matthews developed tools and systems for production that allowed for great advancements in how film productions were produced and much of that informs how we work in e-commerce photo studios.
• Safety is paramount at Matthews, and social media is key in getting that message out.
• Matthews has always been good at viral video, going back to the founder riding a dolly down his driveway to show what it was capable of.
• Matthews believes in servicing all creators, from the individual content creators to full scale bug budget film production.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com