TOFU, MOFU and BOFU
Manage episode 330937602 series 3346323
TOFU.
MOFU.
BOFU.
These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion.
We’ll dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into your business.
Today on the Rising Tide Talents Show!
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