#158: Is it for a reason, a season or a lifetime?

Scaling Deep with Lisa Princic

We can almost always justify what we're creating and why we're investing because we think it's important at the time. But do we look critically enough at what's fuelling our choices? I don't think we evaluate it enough.

If we questioned which category we want our business to fall under, we might make different choices about what we offer and how important it is, without jumping around to the next shiny thing.

The same goes for how we choose to invest. Do we need to learn that? Is it worth exploring? Is it adding to a body of knowledge that fuels are long-term vision? Those can all be evaluated through this lens.