ASP 73: How to Create Profitable BookBub Ads

Authority Self-Publishing Show

“When it comes to promoting your book, BookBub.com is the Holy Grail.”

– Steve Scott

Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate income.

What You’ll Learn in this Episode:

• The two types of BookBub ads
• How BookBub’s Ads program work
• The six benefits of BookBub ads for self-published authors
  1. Direct ROI
  2. Amazon Affiliate Income
  3. Exposure to an audience
  4. Increase followers on BookBub
  5. “Maintain” a book launch
  6. Promote on different platforms and get exposure if you’re trying to build on these sites
• The step-by-step guide to creating a BookBub campaign
• How to scale your BookBub ads

Important Links and Mentions:

• BookBub
• ASP 56: Matt Paulson on BookBub Ads and Building Multiple Streams of Income
• BookBub Partners
• Top authors in each category ON BookBub
• Steve’s Author Profile on BookBub
• Barrie’s Author Profile on BookBub
• Canva

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