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Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story
Manage episode 302909394 series 2751462
เนื้อหาจัดทำโดย Fletcher Marketing & PR and Fletcher Marketing + PR เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Fletcher Marketing & PR and Fletcher Marketing + PR หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
In this conversation, Travis Parman shares his insights about:
- How people sometimes "fall into public relations" from different fields ... and how he has evolved his ideas about what constitutes PR expertise as a former self-confessed "public relations purist";
- Why his favorite Abraham Lincoln quote that he learned in high school helped chart his academic and career course toward public relations: "In this age, in this country, public sentiment is everything. With it, nothing can fail; against it, nothing can succeed. Whoever molds public sentiment goes deeper than he who enacts statutes, or pronounces judicial decisions";
- Why diverse practitioners are so often the best public relations professionals: "They know how to read a room";
- Ways that PR students should work to position themselves for thriving public relations careers, by bringing their diverse perspectives and backgrounds to the fore;
- In what ways companies need to avoid knee-jerk responses to "diversity programs" that lump people of one diverse cohort together and inadvertently segregate them;
- How one-dimensional, tactical and transactional "understandings" of PR pose some of the industry's biggest limitations that must be countered and overcome;
- Why being too deferential can be a PR professional's most self-defeating behavioral modus operandi in growing their career;
- Ways that cross-cultural and international standards differ -- and why public relations practitioners need to advance their game, including in the #PRethics arena and with full team involvement and buy-in.
FOLLOW #PRethics
FOLLOW Travis Parman:
Twitter: @TravisParman
LinkedIn: https://www.linkedin.com/in/travisparman/
FOLLOW AppHarvest:
Twitter: @AppHarvest
FOLLOW FLETCHER MARKETING PR:
- Discover Fletcher Marketing PR
- Follow Fletcher Marketing PR on Twitter: @FletcherPR
- Connect with Fletcher Marketing PR on LinkedIn
- Follow Kelly Fletcher on Twitter: @KDfletcher
- Follow Mary Beth West on Twitter: @marybethwest
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