How Real Estate Agents Should Use #hashtags In Social Media • Social Bootcamp • Gogo Bethke

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke!

In this episode, Gogo discusses how to use hashtags to build a community who follows you and who may eventually need your services as a real estate agent. Gogo also describes how to to position hashtags and the importance of using your brand as its own hashtag. Gogo emphasizes how crucial it is to stay consistent with hashtags. Next, Gogo gives instructions on how to search for hashtags that you may want to use in your posts. Last, Gogo talks about hashtagging on Facebook vs Instagram.

If you’d prefer to watch this interview, click here to view on YouTube!

Gogo Bethke can be reached at [e-mail] and at her Instagram account.

Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!

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Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show

Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today on the show we have our monthly series social boot camp with gogo Beth key. Now let me tell you about GO GO GO GO came to the United States in 2003. To build her American dream she was broke had no real estate experience no sphere of influence barely spoke English, and only $6 to her name, so that left her with nothing else but Facebook to help build her business which is where she started as she created gogos real estate and began her real estate career and with the power of social media at gogo has sold over 75 million in real estate transactions. That’s probably an old number. She also in her social media, she shares the good, the bad, and the ugly of real estate and her honest snippets into her daily life earned her the nickname of Queen of social media. And after being asked to present at various conferences and events with realtors, she built her own social media Bootcamp for realtors called gogos bootcamp. Today she has a team of over 300 agents nationwide. Her goal is to help as many agents as possible make a name for themselves in real estate utilizing social media. Now if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money, no experience and an accent that anyone else can do it as well. Please follow gogo on Instagram at gogos real estate that’s gogos real estate. And please also consider investing in her bootcamp. gogos bootcamp is the very best social media program for realtors on the market. We it’s the only product we stand behind our podcast, and we encourage everyone to go check it out, you can actually we have a special pricing for our listeners and viewers. So go to Gogo podcast.com. Again, go go podcast.com Go go. Welcome to our show.

Gogo Bethke 2:38
Thank you for having me. But I guess what, what these numbers are so old, you have almost 600 agents now.

D.J. Paris 2:45
That’s, you know, that’s right. And you know, what’s funny is go go. And I have a little bit of a little friendly rivalry because I’ve been recruiting agents for our company here in Chicago for 10 years, and I only have 750 agents. And in just a couple of years, she’s almost to my level now, which is amazing. And what’s even more impressive is she’s doing it the exact same way. She’s teaching agents how to do it through social media, which is I should take some of your own advice and do it my way. And maybe I’d have more people here on board as well. So we’re super excited to have you, you are absolutely the real deal in a, in a, in an industry where anyone can call themselves an expert, you actually are an expert, because you did it with your own business. And now you’re doing it on the recruiting side. And it’s obviously just it’s so amazing. You’ve built this incredible community. So what are we going to talk about today with social media?

Gogo Bethke 3:41
So you and me did a little bit of conversing and talk about today’s the different pool of people that you can target? And then how would you find them with the power of hashtags? You want to do that?

D.J. Paris 3:53
Yep. I love that. Because I know that even when I’m producing episodes for our podcast, I’m always not sure exactly what hashtags to use how many, you know, just sort of how to know what what gets noticed and researched and clicked on.

Gogo Bethke 4:09
Yeah. So let’s cover a few things. First, let’s cover a different pool of people and the different pool of things that we want to target. So then let’s talk about how to look up those those hashtags, how to look them up, to see the traffic on them. Okay, so let’s start with that. So the way I look at hashtags is like a search words. So if I want to go to Google and put in a biomass, which by the way, that’s the next thing I need to Google, because I want to know more about it. I just don’t have the time. But that’s what I wouldn’t be doing. So if I went on Instagram right now, I would put that in the search box biomass. And then I would see all of the things that pop up because I want to see actual people’s opinion on the biomass. How much do they spend, what do they use it for? Does it work does integrals like that kind of stuff? Think of hashtags as search words. What are you looking for? Who are you targeting? So for example, do I want you Our end goal, everyone’s end goal right here, as a realtor is I want people to buy or sell with me correct. I want them to be my lifelong clients that always every time they have a real estate need to reach out to Google’s real estate team. So in order to do that, how do I find them? Who are these people? Where are the act? What do we have in common? So the way you can do that is to target them. Because you think about it. People in average are on the market for about every seven to 10 years, which means in the in between time, they have no real estate needs, but I still have to find them or they have to find me they need to know of my existence. So if and when they finally have some real estate needs, they know exactly who to call. So who are those people, the way I look at it as I am as gogo, how many things do I love and enjoy? And who are the people that love and enjoy the same things? So for example, I’m an immigrant. Okay, so if I am talking about if I’m posting something today about being an immigrant, or, as I like to call it an alien, technically, legally in this country, I’m considered an alien. Yeah. Really, or a naturalized citizen. But my favorite is the alien because

D.J. Paris 6:05
like, I like alien to

Gogo Bethke 6:06
you. I do have a third eye or an alien. I understand I’m from another continent, but I’m not from another planet, right. But somebody there came up with that word. I was like, that is just weird. Yeah. We’ll make it work. So let’s say today, I’m posting about someone and I want to find the other Romanians, Hungarians, immigrants in my neck of the woods, because we have nothing in common. I’d rather work with somebody who’s just like me, because if you’re just like me, then we are going to get along and you’re not going to be an asshole clients who’s my friend, act like you’re going to love me. I’m going to love you. We’re going to smooth sail all the way to the closing table. I’m going to make you the I’m going to get you the best deal. I’m going to make a nice commission. Everybody’s happy in the end of the transaction. What I found you because I’m an alien, and you’re an alien guy. I’m making a post today and talking about hey, I’m from Romania. And you know, I came to this country, blah, blah, blah to allow people to get to know me. I would hashtag Romania, Romanian Romanian girls, I would hashtag Hungarian Transylvania Hungarian from Transylvania. I would hashtag girl I would hashtag immigrant I would hashtag American dream. I would hashtag immigrant realtor I would hashtag un I mean, so everything that goes with that, who you are on the immigrant side of your life, you would want to use a hashtag for because now am I talking to just Romanians? No but would I find somebody who also looking somebody might follow the hashtag Romanian? Sure they have no interest in local real estate. They just happen to find you because you posted something with the Romanian hashtag. They follow the Romanian hashtag now suddenly they follow you as I call them. I didn’t know God was Romanian. I’m not I’m from Romania, but I’m Hungarian but just so you know. But now they’re gonna follow me because you have that in common. So sometimes I post something about my Bulldog. Well, I’m going to do Bulldog lover Bulldog mom. Sure. Bugs American Bulldog, english bulldog, French Bulldog, Boston Bulldog. All of those Bulldogs because I know there is a whole community for Bulldog lovers millions out there so they might not have a need in real estate at this moment, but they are going to follow me because we have Bulldog in common. I’m a bulldog mom. So now they’re gonna be like, Oh my gosh, go where’s the bullet? I didn’t know that. So now they’re gonna follow me because of the Bulldog. They have zero real estate needs at this moment. But they’re gonna continue staying as my follower and then one day when they have real estate needs, they’re gonna be like, there’s that go go check. That sounds real estate. I’m gonna call her. Okay. The other one for me that I do is type one diabetes. My oldest son is type one diabetic. So I tag type one I type type one diabetes T one D, you know, CGM omnipaque, glucagon, like a one C like anything that applies to a type one mom, type one. That’s one of the things so anything that you have because now I’m going to find a whole other type one community that may not have real estate needs at the moment that they’re like, oh my gosh, I didn’t know gogo son has type one diabetes. Now they’re gonna follow me because we have that thing in common. Okay, so now you have to sit down for a moment and write down okay, what are the different things that you stand for? You might be a hiker, you might be a biker, you might be a swimmer, you might be into science, you might be a nerd, you might be a book nerd you might be whatever that that thing that makes you now you want to find the people that make they have that same thing in common with you because those are your people. And I rather work with people that are just like me.

D.J. Paris 9:29
And then the other thing you just said so many great things. You’re absolutely you want to work with people who already have some sort of shared connection. So the other way you can do it is almost reverse engineer it as well. So if you wanted to find out anyone else that hashtags Transylvania or Romania, for example, in your local market, you can search for that. And you could say, you could always reach out to those people. If if there’s if they’re public. If their profiles are public, and you can see their posts. You could actually say, Hey, by the way, I am also from Transylvania, and I always am interested in meeting people who Have our background you know? And yeah, it’s funny you as you were telling that story reminded me of a, of a story of something that happened to me I went to Ireland with with my dad, we had like a father son trip several years ago, which was very, very fun. And we ended up in this one town called Galway, which is one of the towns it’s very popular over there anyway, came but it’s a small town. It’s like a little tiny, small town. And well, it’s not that small, but small enough. And we came back here. And the next day after the trip was over, I went to go get a sandwich at this deli that was down the street from where I lived. And I walked in this woman had an Irish accent. And I said, Oh, I just got back from Ireland yesterday. That’s really funny. I go, where are you from? In Ireland. She goes, I’m from Galway, I was like I was just in Galway, three or four days ago or whatever. And we started talking about Galway. And she said, she goes you know, you’re the first person who I’ve met that’s been to Galway since I’ve been to Chicago. And she goes, I search on social media all the time to try to find all my other Galway people. And I really haven’t found anyone yet. So this is a perfect example of people do search for this.

Gogo Bethke 11:04
Yeah, you can actually follow a hashtag. So if like, I follow the hashtag realtor, because I want to see every time somebody posts like who makes it, why what did they post? What was in that post that made them viral? So then I can copy? You know, I mean, so if you’re not in the business of inventing the wheel, like go follow people that are doing it, and they’re doing an amazing job and then copy and paste. You know, I mean, like, do the same thing. Don’t make it too hard for yourself. But yes, you can absolutely do that you can follow I follow the hashtag Brighton. And because Brighton Michigan is where we do most of our transactions. And I also brighten every time I make a post and story. So there was this guy one day that sent me a message like I’m so freakin excuse my French annoyed with your posts. Do you always have to tag Brighton? He’s like, I’m so sick of seeing your posts.

D.J. Paris 11:49
God forbid.

Gogo Bethke 11:51
Clearly, I’m sorry. My I’m doing my job and it’s working. I said, you have a few options. You can unfollow boy, or you could unfollow me. But here’s the thing, I’m not going to stop doing what I’m doing. Because it’s clearly working. I mean, not to the fact that I’m annoying you that’s not what I’m trying to achieve. But you clearly see my post just because I tag right in.

D.J. Paris 12:13
It’s a great example of being effective. And we should tell people, though, please put your tags Well, if you’re going to do a bank of tags, put them at the bottom of the post, if what about but if you’re going to put hashtags, but you should also feel free to put hashtags in the content in the actual post, you know, text itself. Let’s talk let’s talk about that. Where do you more do you put most of yours at the bottom or

Gogo Bethke 12:41
so most of the time I build it right into what I’m posting. So when I make a post, I type as I speak. So seriously, if I showed you this photo, whatever I will tell you about that photo, or what’s on my mind, is the way I would say it is how I type. Okay, and as I’m talking about, let’s say I’m talking about business mindset, then I wouldn’t be hashtagging business, I would be working in their business mindset, I would work in their social media, I would work in their social media marketing. So all of those as I’m talking about that subject in the body, I will put a hashtag in front of the word that is about. And then usually I do a couple of spaces at the end. And I always hashtag my own brand. So you always want to hashtag your own brand. So what does that mean? My brand is Google’s real estate. And I do hashtag Google’s real estate all one word, hashtag, go go back, you hashtag go go. Because I know if somebody’s searching for me, they’re gonna search by Google, Google’s real estate, or Google Becky, or team Google. So all of those things that I know I created a name and a brand for in the industry, I would hashtag my own. So I strongly recommend, don’t be added into the blah, blah, blah, that you’re talking about. Because that’s not what you’re talking about. But you still need to hashtag that because you don’t know how people are going to search for you. So I always put plug in my own hashtags. Now sometimes lately I try something new, where I take all of the hashtags and plug it into the first comment. Interesting. You see how it does doesn’t do better if it just blank, no hashtags at all. And the comments are in the bottom or in the comment or sorry, the hashtag first comment. Yeah, yeah. What does it do better if my blah, blah, blah, has no hashtags. But all of the hashtags are in a bunk bunch in the bottom? Or does it do better if the hashtags are built into the blah, blah, blah, but there’s no hashtags in the bottom or in a comment? So I just play along with it, because the algorithm changes all the time.

D.J. Paris 14:29
Yeah. And also about any trends about what tends to do better, or does it just is it not conclusive?

Gogo Bethke 14:36
Well, definitely, what does matter is if you don’t post all 30, hashtags, so you can do up to 30. If you do more than 30, it’s going to go blank, it’s your, your, your type is going to go blank, and you’re like, Well, I just typed it up where the heck did it go? Is because you use more than 30 hashtags. So if you use more, they automatically just gonna blank out your account your type up. So you definitely want to use less less than you can use up 230, but I don’t recommend it. The algorithm doesn’t like that. So I would be very specific with the hashtags that you want to use on that post. So for example, let’s say you’re talking about CMAs. You know, your comparative market analysis, you’re not going to hashtag beach office. Right? Right, because it’s not a palm tree, and you’re not 100 sipping mimosas, you are in your office running CMAs for your client out. So because the artificial intelligence, the AI is very smart, it actually Instagram and Facebook AI has picture recognition. And so the AI is strong enough, smart enough to know, oh, there’s a palm tree in the picture, that’s a home office that will either have like Beach offers for the day. But if I do that palm tree, and now I do CMA, it’s going to be like, well, that’s not You’re not talking about what the picture shows. So it’s not going to show it to your followers. So you have to stay true and very specific with your hashtags. So what I would do, I wouldn’t, I would probably narrow it down to like, six, seven, have very specific hashtags to what you’re talking about in that post. And then also leave another three or four to your own personalized brand. So right around 1112 hashtags per post is what I think is the sweet spot is.

D.J. Paris 16:13
Yeah, that makes sense. And I, you just said something really important about the visual picture specifically on Instagram, matching it up to some degree with the hashtags that you’re using, or at least maybe better said is making sure that the hashtags are wildly different from what your what your visual image, because if because Google or I’m sorry, Facebook, who owns Instagram is going to be able to identify objects in a picture. And they’re going to be able to assign context to that. So So that’s, that’s a really, really smart idea. So if you’re like just a realtor, and you’re sitting at your office, and you’re in an office environment, you start hashtagging vacation homes, or, or that may or may not be a good idea, right? Yeah, exactly. Got it. If you’re in it, if you’re in front of a home and you want to take a picture that you’re listing, then you then you can talk about all sorts of home styled tags, tags about home, because Google is gonna see a house in the background and going to make the site Google Facebook is gonna see that and then make the connection and say that’s relevant to this photo.

Gogo Bethke 17:19
Yeah, that so now let’s talk about how do you search for hashtags? What are those things that you should use? Soy lattes, you? Do you want to use the Bulldog one? Sure. Okay. So let’s go on Instagram. When you open up Instagram, you’re gonna see your feed. And then in the bottom, you see this search button right here. That’s the one I want you to click OK. So let’s put in bold dog lover. You’re going to wait, and it’s going to show you hashtags. You see, it shows me there’s 1.2 posts, and posted Bulldog lover. So that’s a good one to tag because there’s a lot more following that hashtag. We’re using that hashtag. Let’s say let’s do Bulldogs zap with an S at the end. Okay. So now I’m going to do you see it didn’t even bring it up. It didn’t even bring it up. So now I have to go and hit tag. You see some new tags on top to take me to Bulldogs tag. So it’s 5.9 million. Huge news. Okay, so now I’m like, Okay, this is a good hashtag to use. Okay, so let’s go back to something funky. I don’t know.

D.J. Paris 18:28
Let’s, let’s say Well, I think baby Bulldogs a good one. That would be a little bit more specific. It’s gonna be a lot smaller, right?

Gogo Bethke 18:36
The Bulldogs so not puppy. We’re gonna do baby. Okay, there you go. Baby Bulldog. It’s only 109,000. So should I be if I need to limit it down to five or six? hashtags? Should I be using baby Bulldog? No, probably.

D.J. Paris 18:51
Probably not. But But if if it was Transylvania, for example. And it was there’s going to be less people doing that. But it’s so hyper specific. See, baby Bulldogs. Isn’t that specific, right. So if you wanted something really, really specific that you’re into, then maybe it does make sense to use a tag with with with less volume?

Gogo Bethke 19:14
Yeah, so if it’s so what I’m trying to say not to not use tags with less volume, I’m trying to say if you’re doing your research, and now you can only post five tags for object. And now you need to decide which tag should you be using because now we’re using these tags because I want to generate those

D.J. Paris 19:30
eyeballs that we want to cast the widest net possible exactly what exactly so imagine

Gogo Bethke 19:34
it that way. So what if I have to narrow that if you’re going to use 30 Go you so you can actually go to a site called all hashtags. I just down all hashtags. You go in there and you put in Bulldog there’s like a hashtag generator in the middle of the screen. You put in a bulldog and in the little stripe there, and it’s literally going to give you the 30 most used hashtags that are tied to the word Bulldog. Right? You can literally take it from there and post it so I can put In real estate, and they’re always gonna give me the 30 most used hashtags for real estate. But I want to teach you all how to search for specific ones that are that your subject that you’re talking about. You can narrow it down based on amount of followers or amount of people who use that tag or follow that tag. So this is how you find you find your target audience on a specific subject.

D.J. Paris 20:24
Yeah, makes it makes perfect sense. All right, let’s talk about that. So, so well, just to recap, I guess. So we basically, in order to find hashtags, there’s really two ways to do it. If you want to see the biggest hashtags, or the or the easiest or related hashtags to one particular keyword, if something you’re interested in all hashtags is a good option, because you can just type it in and you can see. And you can also just pull up your fate your Instagram app and do a search for for hashtags there. And you’ll get a sense of the volume as well.

Gogo Bethke 20:55
Yes, yeah. 30, or you can narrow down based on a specific subject and do your own research and see, okay, I’m gonna use this one. I like it.

D.J. Paris 21:04
What are your thoughts about hashtagging on Facebook versus Instagram?

Gogo Bethke 21:09
So Facebook is totally different, you can still hashtag but I would not recommend us more than five. Gotcha. Yeah. So on Facebook, we use a very limited, I would say probably an average two or three. So for example, we also use a different than we use Instagram. So Facebook is more of my local market. That’s where my listings are just listed just sold open houses we just closed that are those things go. Instagram is more. So my target audience is the agent, we’re on Facebook, my target audience is my sellers and buyers. So we use a totally different. So if I’m posting something on Facebook, and it’s my newest listing, I would use the hashtag just listed. I will use the next hashtag Google’s real estate team because my team is listed it makes sense. And then maybe I will use the hashtags home for sale. And then I’ve used the hashtag home for sale in Brighton. I’ve used the hashtag Brighton I’m using hashtag Michigan. Because those are the five very important things that apply to that one specific listing. exam. So I use it totally different than I use it on Instagram. But I use the two platforms totally different.

D.J. Paris 22:16
Right. Yeah, it’s very interesting. And we should also mention, too, for Facebook hashtagging, that you really should be doing that mostly in your your business page post, right? Because that that’s that’s a public? Well, it I would assume for most people have a business page. It’s a public facing page, you want people to be able to find you who aren’t necessarily your friends, although your your friends will find you as well. But the hashtags are way more important in your business page posts versus your put your personal page post.

Gogo Bethke 22:47
Yes, absolutely. Don’t use a personal page on your site.

D.J. Paris 22:52
I wouldn’t assume you would. But Awesome. Well, I think we should stop there. Because that is why we strive to do too much on on all of my podcast episodes. And then people get like, oh my gosh, they get overwhelmed. This is really important. Guys, this is so easy to do. You’re already posting content, make sure you’re adding hashtags, right? Do your research, you want to cast as wide a net as possible. But remember, too, that if you’re really only focused on your local market, do a search with like your city name, and real estate or real estate city name or you know your city realtor and see what kind of volume you get from that. Or what volume Instagram has for and Facebook has for that. Well, Facebook, I don’t think shows you hashtag volume, but Instagram does. And you can actually see that and make some educated guesses because gogo for example. Her team is nationwide. So she’s going to big do the most broad terms that are specific to real estate agents. But if you’re a hyper local market, like she was saying, she hashtags Brighton, which is where she’s from, for some of her posts where she wants to attract more local people. So you just have to think about what where, where are your people? Where do they live? And what are they searching for. And using the city name or the town name you live in is a good indicator to get a sense of how many people are doing that. And that’s where you can start getting some more followers.

Gogo Bethke 24:13
Absolutely. You know that?

D.J. Paris 24:16
Well, you nailed it. I’ve just repeated it. I just repeated it. Go Go’s got a birthday coming up by the end of this year that we’re talking about this earlier. We won’t mention the actual birthday itself, but that she’s got a whole What’s that? No, we will not mention it. But what we have, she has a lot of exciting things coming up this year before her birthday. She’s speaking at a number of different events. Really, we encourage you to follow everything she’s doing. She has a new home, she’s building down in Florida. All of these things are happening right now. Very, very exciting before the end of the year, so please follow her because her her she’s one of those people that doesn’t just teach how to do this, which is a lot of people who do this aren’t actually very good at social media. They just teach about it. because they realize it’s a lot easier to teach it than to actually do it. She actually does it and she’s recruited, how many agents do you have now?

Gogo Bethke 25:08
Almost extended?

D.J. Paris 25:09
Well, you haven’t recruited any of them. That’s the brilliant part, I recruit agents, I go after agents, they find you through attraction, it’s the same thing you teach your, your students are realtors, how to attract agents through attraction versus cold calling, which is what what I do. So I am a huge, huge fan of hers. She’s actually somebody who gets results and teaches at the same time, which is remarkable. So we’re big, big fans at let’s talk about gogos bootcamp, just for a moment. So explain to our audience what that is and, and what people get with it.

Gogo Bethke 25:43
Sure. So there’s two different courses. One is the social media course. That’s our initial course. That’s how the madness started. And that’s everything social media. So what we talked about here, guys, today, it’s literally inside of course. And then some we are talking probably over 200 different videos right now. What you know, that’s what it looks like on the social media side. So my goal, I’ve never bought a lead in my life, I always talk about, I rather teach you how to fish them to get them to hand you a fish. So I’d rather teach you how to put food on the table fish for your own leads. So you always know where your leads are going to come from. So who is not going to know and have control over your own commissions. And then also build a brand that will allow you if you do this right guy, social media is not just for the next commission, it’s not just for your buyers and seller leads, today, I will have over 20 different sources of income, every single one of them, while 99% of them are passive. And every single one of them comes through some sort of a sort of social media. So then you when you start building an audience, now companies are going to reach out to you. And now you can make affiliate income through those companies. So there’s a million ways to skin this cat skin a cat. And so we talk about brand building, I teach the organic side of social media branding. And then my business partner Sammy teaches the paid advertising of the social media advertising. So if you want to a learn with me organically how to grow the brand is what I’ve done. And then take that and maybe throw some money at it 510 bucks a day, and then target your local audience and get your next leads and constantly have the flow. And then when you have so many leads, and you’re gonna build a team and then build a team. So it just goes on and on from there. And so that’s the social media side of things. So we have organic social media and paid advertising in the same course. That one is 1499 right now, where we are adding on to the course and then the price is going up. I don’t know how much but more than likely more than double. You guys listening to the keepin it real podcast, you guys actually get 10% off. So don’t come directly to my site, go to google podcast.com to get your 10% off for being the keeping the real podcast listener on my side, you’re going to be paying full price. You’re going to keep an a real podcast since that’s what you heard about it. So give DJ some credit.

D.J. Paris 27:44
Thanks. And and and we get a little affiliate spiff as well on that. And that helps us support the podcast. So if you like what you’re hearing, and you want us to keep growing, you know, not only do you get a discount, but we get a little taste of that as well. So and again, it’s literally the only product we recommend. It is so good. We are such big fans, we get pitched just so everyone knows kind of pull back the curtain for a moment, every almost every day. Almost in fact, it happens every day, every day, our zonna who’s our producer gets pitched by publicists who somebody is selling a service or a product or they represent a company that is trying to target agents, we get pitched by them every single day. And this is the only social media product we would we would recommend because it is good. And we know that gogo is the real deal. So we put our entire brand behind that as well. So put your trust in her go to Gogo podcast.com, I assure you, you will not be disappointed it’s worth the money. And just think even if it nets you just one additional sale it more than pays for itself. And it’s going to net you a lot lot more than that. So

Gogo Bethke 28:49
think about what’s an average commission for an agent nationwide, it’s probably five, somewhere between five and 7000. Say my course sucks. All you get is one measly of your life and you never get another one again, while it paid for itself four times over four times what it costed.

D.J. Paris 29:07
I would invest $1,500 To make $5,000 any day of the week. I do that every day. I do it with every last penny I had. So it’s to me, it’s to me, it’s an absolute no brainer. And also please follow gogo on Instagram at gogos real estate you’ll get a good sense of what you should be doing to get more clients. And also you’ll just get a good sense of what an actual agent who’s productive has a ton of business herself, and has built a huge team and this big social media following all at the same time. And she does it all on social media. So check it out at gogo Go Go’s real estate on Instagram and you can find her on Facebook and everywhere else as well. Go go we’ll

Gogo Bethke 29:51
do one thing. So a lot of our students are actually getting now to the point where they aren’t getting the acknowledgement. So property Sparks is one of the companies that acknowledges social media, the realtors efforts on social media. So a lot of our students are number one in their areas. And we’re getting tagged all the time. So I’m very proud of them. I’m, I’ve been number one now two years in a row in the state of Michigan and also in the metropolitan area of Detroit, but also number 16 in the nation and everything that I do and how I got to where I’m at, it’s in that course. The second course that we have is our agent attraction course.

D.J. Paris 30:25
Oh, yes, I’m sorry, we forgot to mention that. And that’s where

Gogo Bethke 30:28
team builders, so agents that are about to build their own teams or broker owners that you’re building, you’re attracting agents to your own brokerage. And that is, so at exp I’m at exp. Here I’ve attracted 148 agents, personally to my frontline, and an almost 600. And my overall will be called organization here. So my, as much as I make it look so simple. I’m very systematized, we have literally an app for it, I have an app for that. That’s what anything from mindset to all of the systems to all of the apps and everything that it takes to do this like clockwork where agents reach out to you, they plug themselves into your calendar, you literally just have to sit down, do your presentation. Next thing you know, they’re signing up. That’s what the agent attraction course is about. That one is $3,000 for lifetime access. But if you want us to set up all of your systems, then it’s $5,000.

D.J. Paris 31:17
And that’s huge. That’s huge, too, because teams are everything right now. And every buddy I know is recruiting. So if you’re looking to expand your team, or maybe you’re looking to build a team, or maybe you’re a broker owner and you want to attract more realtors to your company, Agent attraction, great course as well.

Gogo Bethke 31:37
Thank you. Well, thank you for having me. I’ll see you in a month.

D.J. Paris 31:40
See you in a month. We want to thank everyone for continuing to support our show. Please remember to tell a friend tell one other person you know who’s a real estate professional about our podcast having visit keeping it real pod.com Or just having pull up a podcast app and search for keeping it real and hit the subscribe button. And also remember to follow gogo on Instagram, go to add gogos real estate follower, hit the subscribe button on or hit the Follow button on Instagram. Follow her and make and you’ll see all the cool things she’s up to. And you can you can duplicate the same success. Go go. Thank you so much. We’ll see you next month.

Gogo Bethke 32:14
Thank you so much. Thanks for having me.