Kid@Heart Steve Starobinsky on Toy Trends & Selling To Walmart

Playing At Business - toy & game business podcast with Steve Reece

Steve Starobinsky is a true Kid@Heart. His work as a futurist and toy trend expert has made him well known and well respected across the toy business. His work with Diverse Marketing (a leading U.S. sales agency) has given him something rare among toy trend observers - hard earned commercial grounding. In this wide ranging interview we cover anything from what are the top toy items and trends on the horizon, through to how future technologies will affect the toy business down to such toy business fundamentals as how to sell to the world's biggest toy retailer: Walmart.