2021 Sales Trends Podcast

Shane Gibson's Podcast – Social Selling – B2B Sales and Influence

Where do you go from here? In this podcast we talk about what 2021 has in store for sales organizations and sales professionals. I also discuss key stats from organizations like Gartner and dig into market shifts we need to be aware of. We are now in a digital-first virtual selling environment. With that said it is just the beginning of a permanent and accelerated redirection in sales and commerce.

Dr. Denis Cauvier and I sat down together (virtually over Zoom) in August 2020 – November 2020 and wrote our new book “Real Results in a Virtual Economy – How to Future-Proof Your Business.” For my contribution to the book I focused on how sales leaders and sales professionals need to shift their thinking and their skill-sets to digital-first selling. Many people are holding their breath, waiting for things to go back to the way they were in 2019 – but the reality they’re not going back. This new redirection and reality provides many opportunities if we are willing embrace them.

Here are the stats from Gartner on the outlook of CSO’s in 2021:

Here are some of the key trends and shifts to focus on for digital-first selling in 2021:

Check out our new book:

/*<![CDATA[*/ (function () { var scriptURL = 'https://sdks.shopifycdn.com/buy-button/latest/buy-button-storefront.min.js'; if (window.ShopifyBuy) { if (window.ShopifyBuy.UI) { ShopifyBuyInit(); } else { loadScript(); } } else { loadScript(); } function loadScript() { var script = document.createElement('script'); script.async = true; script.src = scriptURL; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(script); script.onload = ShopifyBuyInit; } function ShopifyBuyInit() { var client = ShopifyBuy.buildClient({ domain: 'realresultsvirtualeconomy.myshopify.com', storefrontAccessToken: '0316390587c3d8fbb4ff0072b8bb13bb', }); ShopifyBuy.UI.onReady(client).then(function (ui) { ui.createComponent('product', { id: '5949651845278', node: document.getElementById('product-component-1611697745891'), moneyFormat: '%24%7B%7Bamount%7D%7D', options: { "product": { "styles": { "product": { "@media (min-width: 601px)": { "max-width": "100%", "margin-left": "0", "margin-bottom": "50px" }, "text-align": "left" }, "title": { "font-size": "26px" }, "price": { "font-size": "18px" }, "compareAt": { "font-size": "15.299999999999999px" }, "unitPrice": { "font-size": "15.299999999999999px" } }, "layout": "horizontal", "contents": { "img": false, "imgWithCarousel": true, "description": true }, "width": "100%", "text": { "button": "Add to cart" } }, "productSet": { "styles": { "products": { "@media (min-width: 601px)": { "margin-left": "-20px" } } } }, "modalProduct": { "contents": { "img": false, "imgWithCarousel": true, "button": false, "buttonWithQuantity": true }, "styles": { "product": { "@media (min-width: 601px)": { "max-width": "100%", "margin-left": "0px", "margin-bottom": "0px" } } }, "text": { "button": "Add to cart" } }, "cart": { "text": { "total": "Subtotal", "notice": "Pre-order book rate includes free shipping in North America. Books will be shipped on January 11th by Canada Post and USPS. Note: For large orders over 50 books please contact us directly for preferred wholesale rates.", "button": "Checkout" } } }, }); }); } })(); /*]]>*/