Cutthroat Competition in Cider Sales

Women and the Drinks Biz

Sales series continues! This time I dive into showcasing the cider community as a whole. It is one divided by core beliefs in what makes a proper cider. And stemming from this cultural schism, bad behavior by some of those in our community keeps us divided at the state and local level. While most of us are boots on the ground, making relationships, and building the category in a positive way, while also staying friends and colleagues, others are doing the opposite.
Do you have any questions about cider or the apples we use? Any confusing things you’ve seen in the market? Are you dealing with other aggressive sales people in any industry and have some funny stories? I’d love to hear about it! Shoot me a note at [e-mail].

Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.
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For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!